Auto news on Youtube Sep 25 2018

Word of the day is cheap.

What I mean by that - you cannot base a business on something that is cheap, you cannot base

it on product you built cheaply, nor can you allow yourself to be cheap.

The reason that I am saying is that there is a number of things that you have to do

properly in order to get your idea to execution and to fully built product.

And if you skip important steps in building this product you'll compromise its integrity

and what it needs to be.

First of all that idea needs to be well developed and well defined.

Once you have the idea you are thinking about your target audience.

Once you know the target audience you are thinking about the main value propositions,

which means what is the value I am going to bring to each of these audiences that I have.

Next things it that this product needs to be used by a number of different actors from

your end.

You might need somebody taking care of content, somebody administering things, financials

or whatnot, somebody having a business intelligence overview of what's happening.

It is a big story, we'll get to that later.

Then you have to go into wireframing and to incrementally develop those wireframes so

that they make sense based on the idea that you made and the conceptions that you have.

That's basically what's called the concepts.

Once you have the concept you need to take those wireframes and everything that you written

down so far and have a written explanation of everything because even though the best

representation of digital product is visual if you do not put down things in words you'll

miss out on a lot of important details.

Once you have that, wireframes need to go through a bit more tightening up as once you

start writing down the functional requirements and you and you start thinking loud about

what you are doing you'll think of a lot of things that have been missed, so u have

to come back and revise.

Long story short, you are coming to execution phase which means, OK I'm gonna to build

the product, and, best way going forward with the execution is that if you have everything

defined, you know what you are building, that's why we went through all these processes, as

well as knowing what you are building, but at the end as you defined everything so well,

estimates for delivery of this digital product can be made.

At this moment, you can go ahead and open the tender for agencies that can deliver the product,

freelancers, doesn't matter.

And my recommendation is that you open the tender to various regions - locally, where

you live, anywhere in the Western Europe and in the States, and also India, Pakistan, Middle

East, whatever..

Eastern europe…

I mean, get the idea of the cost from a lot of different sides, lot of different perspectives.

What you might be very intrigued by is that you might get a better price from a company

in London then in Ukraine.

It's just how people, how companies, freelancers, concept things and how well they find themselves

in the situations they are.

Somebody may need less time, somebody may need more time.

If somebody needs more time and costs less and somebody needs less time and cost more,

maybe you'll get to same price level but it's better to get better quality.

So the important thing is that you do not build a product that is cheap, that you do

not spend as little money as possible on product, actually spend as little money as possible

on the product, but spend the optimum amount of money that you must spend to build that

product properly as if you build it cheap, we are coming back to the word cheap, where

I mean being cheap about something - no, spend the money you must spend but the get the best

quality out of it that you can afford.

If you can afford it get the best that you can.

OK?

Being heap personality is something that…

It's a difficult thing, it's really hard to admit to yourself that you are being cheap

about something.

But everybody who's even like morally totally straight up and is never cheap, everybody

gets cheap sometimes but self awareness helps us not get cheap in certain situations.

But if you are cheep against other people and get advantage of them by being a cheap person,

trust me, you'll get it back somehow.

The most important thing is that you should not be cheap towards other people.

It's ok to be cheap against things that you buy so that you do not spend 100 bucks

on something but you spend 80 and you still get the same thing.

That is not being cheap but being smart.

But if you are cheap against other people who do a service for you and when someone

does service is in their natural position to give their best to you because when you

provide service to somebody you are trying to earn somebody's trust so they utilize

more in the future.

But if you are cheap against that person you are insulting them directly and repercussions

are very obvious so try not to be cheap if you realized you have been cheap, try to make

it up somehow and say - guys, it's a mistake, I am sorry, do something but please do not

be a cheap person.

You cannot base your business on being cheap.

Unfortunately, there are a lot of businesses based that way but I hope you are not that

kind of person.

For more infomation >> #E04 Don't build a cheap product, build a product for optimum amount of money! - Duration: 6:53.

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How To Create A Landing Page To Build An Email List (Step By Step) - Duration: 15:07.

As an online business owner or content creator, a big, responsive email list is one of the

most valuable resources you can have.

You can drive traffic to your fresh content, promote your products and keep in touch with

your followers.

But how do you actually build an email list in the first place?

Well, you can always put opt-in links in your articles, or add a sign-up form in the sidebar

of your website.

However, the most surefire way to get new subscribers, fast, is to create a landing

page for that specific purpose.

To a beginner, this can sound kind of intimidating;

Expensive programs, visual design and lines upon lines of code.

Thankfully, today there are some great, beginner-friendly options available when it comes to building

landing pages.

In this video, I'll show you exactly, step-by-step, how to build a high-converting landing page

in 20 minutes or less.

Sound good?

Let's begin.

In this tutorial, we'll be using GetResponse — the email marketing platform I personally

use and recommend.

It comes with an integrated landing page builder, which directly connects with your email list.

Pricier options like Clickfunnels may have more fancy features to choose from.

Still, I've found that it's complete overkill when you just want a landing page to build

your email list.

Use the following method instead, and you'll get all that you need at a fraction of the

cost.

To follow along with this tutorial, start by creating a free GetResponse trial account.

Here's how you do it: 1. In the "Start your free trial" fields,

type in your email address and desired password, and click "Create account".

2. Go to your email inbox and click the activation link GetResponse sent you.

3. Enter your details in the "Complete account setup" form.

4. Submit your phone number. Then, verify your account with a code they send you via

text message.

All set!

Now it's time to start building a landing page for your email list.

You can find many features on the GetResponse dashboard, such as webinars, autoresponders

and newsletters.

However, for now, just click on "Create landing page" in the "Quick Actions"

menu.

You'll now be presented with a ton of different templates, which can be filtered by type (sales,

webinars, signups etc.).

You can use one of them if you want to save time.

Alternatively, you can start with a blank design and make it exactly as you please.

All pages you build can be saved as templates you can use for future designs.

For this tutorial, I'll try to recreate the landing page I use for my guide, completely

from scratch.

That way, you'll get to know every single feature of the GetResponse landing page builder.

Even in the "Build from scratch" option, you can see that there's several template

options available — which impact the basic layout of your page.

However, all of these elements can be deleted or edited.

So, it doesn't matter too much what you start off with.

Click on a template in the "Build from scratch" tab and enter a project name for it (this

can always be changed later).

Hit the "Use template" button, and GetResponse will quickly generate it for you.

Now you�ll be presented with a whole lot of options on your screen.

Don't worry, though — it's actually very simple once you're oriented.

To keep it orderly, let's go through the features one by one.

At the top-left side, you can see the different sections of your landing page setup.

The basic setup is one landing page and one thank you page.

You can add more pages if you want, but it's not necessary if your main goal is to build

an email list.

Further right you'll notice a symbol that looks like a PC monitor.

Clicking on this will show you how your landing page would look on a desktop.

Right next to it you'll see a mobile phone icon.

This lets you see how it would look on a mobile device.

You can switch between these modes at any time during the creation process.

Next up is the preview button.

This opens a new tab that lets you preview your landing page in its true form — without

all the editing elements and with proper spacing.

Then, you have the "HTML" option.

This lets you directly access the code of your landing page.

Unless you have coding experience and really want to get into the details, it's best

to leave this alone.

Clicking the cogwheel icon will bring up the general settings of your landing page.

Here, you can: Change the page title and description that

shows up in search engines. Upload a favicon (the small icon that shows

up in browser tabs) And choose whether or not to enable a cookie

notification.

Finally, there's a button which lets you easily save your work — remember to use

this often.

Now, we'll move on to the different options that make up the content and design of our

landing page.

The template layout is very useful for quick and easy page creation

However, for the purpose of this tutorial, we'll delete all the pre-placed elements.

This way, you'll see how each creative block is used on a completely blank canvas.

First off, we've got the "Sections" block.

This is used to add separate areas to your landing page.

I drag and drop one section element to the bottom of the screen.

This is where I'll place the copyright mark along with my website address.

Like the page background, these can be filled with different colors to make them stand out.

Simply double click the area and select the color panel.

Change its size to your liking by holding and dragging the square in the middle of the

line.

Next up is the text block — which is pretty self-explanatory.

This can be placed freely throughout your landing page.

The basic text editor can be used to change the size, font, color and more.

It's important to keep the text properly spaced and uncluttered.

You'll get a better feel for this later, when all of the other elements are added to

your page.

I add an eye-catching title, a table of contents to show people what they get, and a few lines

of supporting text.

Make sure to include a call to action at the end, so people know exactly what they have

to do.

The image block can help your landing page come to life with interesting pictures and

screenshots.

Don't go too overboard with this, though, or you risk drawing attention away from your

signup form (which we'll cover soon).

One image of the cover, and one compilation image of the content is enough.

The button block can be used if you want to take your visitors to another page in your

signup sequence, or an external link of your choice.

Since we just want to gather email subscribers, this isn't needed.

Beneath the button block, we find the signup forms.

There are two types — static and popup.

For this example, we'll just use the static one.

It's important to place this "above the fold", together with the title and first

subheading.

This simply means that it's immediately visible to all page visitors, without them

needing to scroll down.

Generally speaking, this will get you a better conversion rate (more people who land on your

page will sign up).

Note that the button shapes and text can be freely edited.

Additionally, more webform fields, such as age and country of residence, can be added

if you want.

For list-building purposes, however, "First name" and "Email address" is enough.

Remember to include a link to your privacy policy, which should include information about

how you handle your email list.

I like to place this right underneath the signup form.

Then, we have the shapes.

These can be placed anywhere on your page to bring more life to it, or to highlight

certain content.

Generally, though, I choose not to use them — I prefer a more simplistic look.

The only exception would be thin lines.

These can be effectively used to separate blocks of text to give your page a more structured

look.

Next, you'll see the webinar block.

To use this, you first have to set up a webinar in your GetResponse panel.

This can be easily integrated with your email list.

It's a nice feature, but not needed for our landing page.

One step down you'll find the video block.

YouTube, Vimeo, Wistia and Vidyard URLs can be embedded here.

This can be used to display a welcome message on the main page, or a follow-up message on

the thank you page.

Selecting the Twitter icon in the menu will allow you to add various social media sharing

buttons.

These can be placed individually wherever you want to.

Still, if you decide to use them, it's best to keep them all in one place.

If you want, you can add a "Buy now" button to your pages.

Together with videos and signup forms, these can be used to create a simple sales funnel.

To activate it, you'll first need to connect your Paypal account to GetResponse.

Since we're not selling anything, though, we'll skip this option.

Finally, you have the option to add custom code to your landing page.

This can be used to place banner ads, for example.

Generally, though, you'll want to leave this alone.

While you're adding all of these elements to your landing page, you'll notice a flashing

number beneath the mobile preview symbol.

This reflects the number of changes you haven't viewed yet on the mobile version of your landing

page.

When you click on this, things may look very, very messy at first.

Don't worry, though — once you've resized and spaced everything properly, it'll stay

that way.

Once you're done with the front end, make sure to complete your "Thank you page"

as well.

I usually include a headline which says something like "Request received" or "Success!".

Then, directly underneath, I give a short, clear description of what the person needs

to do next.

Make sure to finish the mobile version of the thank you page as well.

After that, you're done with the design.

Now there's just a few simple steps left, and your landing page will be ready to go

live.

Once you're happy with your design, click the "Next step" button in the upper-right

corner.

This will take you to "My landing page settings".

At the top of this page, you'll find the SEO page title and description that we covered

earlier.

If you haven't filled this in yet, you can do so now.

You can also choose to enable the "Noindex meta tag".

Doing so will stop search engines from indexing your landing page.

Next, you'll be presented with the URL options.

Here, you can choose to either use a GetResponse domain, or assign your own.

Using a GetResponse domain is completely free.

However, it will make the URL of your landing page look a bit messy.

You can select 1 of 3 alternatives.

The more professional option is to use one of your own domains.

You might have noticed that my landing page URL simply says:

Buildamoneymakingblog.com

Do you want this "clean" type of URL for your landing page?

If so, here's how you do it:

1. Select "Add a new domain". 2. Type in your full domain name, without

the triple w prefix. 3. Click "Add".

4. Log in to the dashboard of your domain registrar website (like Namecheap).

In your DNS settings, add the following name servers.

5. Wait until your DNS settings have been fully propagated.

This may take several hours or more.

6. Type in the URL of your landing page to see if it's operational.

Try signing up through the form and check if everything's in order.

Do this on at least 2 different devices.

Once you've settled on a domain, it's time to tackle your subscription settings.

Here, you can choose which email list you want to connect to your landing page.

You can also choose to enable confirmed opt-in, which is recommended.

This will automatically send out a confirmation email to your would-be subscribers.

Once they've clicked the link in this email to confirm their intent, they'll be successfully

added to your list.

You can edit the look and content of this confirmation email by going to:

Contacts, Settings, and Confirmation Message.

At the very bottom of the settings page you'll see different options for analytics and user

tracking.

If you want to keep general user data about your landing page, or if you intend to track

conversions, you can do so here.

Supported platforms include: Google Analytics, Google Tag Manager, Bing

Ads, Facebook pixel, Kissmetrics, Mixpanel, Visual Website Optimizer, and Yandex Metrica.

There's also a separate section dedicated to Google Adwords.

Now, we've been through every feature of the landing page builder.

All that remains is to publish your work.

Once you're on the settings page, you can simply click the blue "Publish" button

in the corner.

Wait for the page to reload, and then click the link you're presented with.

You'll then see that your landing page has gone live.

And there you go!

Now you know how to build a fully-functional landing page to grow your email list.

Once it's live, you can check the number of total visitors and signup rate at any time.

Simply click on "Landing Pages" in your GetResponse dashboard to get an immediate

overview of how things are going.

Now, it's time to drive some traffic, and watch your email list grow! :)