Chủ Nhật, 27 tháng 1, 2019

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Welcome to Dhandhe Ki Baat.

This is Alok Kejriwal.

Today we are going to talk about the alphabet 'U' and I have chosen Upselling.

Selling has been done but how to take it up that is what we are going to talk about.

What is upselling?

I will tell you a story.

Many years back, we had booked ourselves for a very beautiful, exotic Norwegian cruise.

We were going to all the Norwegian countries and the booking turned

out to be quite heavy on my pocket.

When we were all set and all the bookings were done, we were about to get up from the

agent's office after finishing the deal when the agent said, "Sir, one last thing."

So we said, "Yeah sure."

He said, "Suppose, God forbid, if you are unable to take this cruise then you will lose a lot

of money." We suddenly lost heart. By God, we never thought of it.

It was so expensive for 4 of us as a family.

Then he saw our face and he said, "No no Sir, don't worry.

I have a remedy for that also.

There is a small insurance for this cruise wherein you will receive your money back if

you are unable to take the cruise.

So, I suggest you take this."What a beautiful example of an upsell.

No one in their right mind would say no.

What did he do?

What was the upsell?

First, he extracted so much money out of me, after that he made me happy, then he scared

me and said that if you take this you will have no need to fear.

Such a beautiful example!

So, I just started with an example of a great concept of upselling.

Now, why is upselling important?

It's important for three reasons.

Firstly, the regular work that you are doing diminishes gradually.

Margins reduce.

Competition arises.

You can't always increase prices or decrease the cost to be competitive.

So, you have to think of some way to increase your margin.

And, that is a great example of upselling.

Take a look at the economy airlines or regular airlines, one thing is that they sell the

business class and first class.

That is a regular sale.

But, so often when you are checking-in, the lady says, "Sir, only for so much you can

upgrade to the X-Class."

Even when you are sitting in the plane, they now tell you, "Only for this amount of money

you can upgrade."

They are upselling.

Now, if a really obnoxious person is sitting to next to you who is eating your head, you

say, "I can spend Rs. 5000 and upsell and go ahead."

This is a great example.

So, one is to increase revenue.

What is the second?

The second is, sometimes, sampling.

You know, you have a great business.

You have different products in your business.

How do you make it available to your customers without giving it free?

Take Dominos for example, when they introduced their cheese garlic sticks, when they introduced

their dessert, I remember, it used to be given away at a very nominal price.

Rs. X, you will receive this, Rs. Y you will receive this.

Almost on the phone we used to be like give it , we don't care.

We are not dying here for a mere Rs.10-20.

They were upselling.

They were giving you something which now you want and you start to order.

The third - this is going to shock you.

Upselling in itself is a business, Boss.

In our mobile games, the ones we make are are absolutely free.

100% free.

No cost.

Download for free, play for free.

Then, who will fill our pockets?

How will we become rich?

It is the act of upselling.

So, what we do is, after the consumer plays the game, a lot of ads appear.

The person gets really irritated.

We say, "Sir, pay 99 cents and get rid of ads."

Then, we provide him with only one bad car.

The poor thing is very unhappy with the bad car.

So, we give him an offer to buy better cars and we keep upselling.

Upselling becomes our business module.

So, please apply the concept, if you haven't already, to your business even to your profession.

Upsell yourself.

If you are a professional, learn some skills and offer those.

You know, if you are a lawyer, say, "I also do these things."

You can upsell anything and everything.

And, apply it in a way that you see you can enhance not just your income but also the

way you evolve because upselling is almost like a way of life.

You need to keep getting better, faster, higher and yet in a nice kind of non-cheating way.

So, think of upselling.

Thank you for watching Dhandhe Ki Baat.

Subscribe to the channel and keep giving us your love.

For more infomation >> What is Upselling? How does it work? Alok Kejriwal explains the concept in the #Dhandhekibaat series - Duration: 4:26.

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What is Premium Text Messaging? - Duration: 1:47.

I'm Derek Johnson with tatango.com, and I'm answering the question, "What is premium text

messaging?"

So premium text messaging, nowadays, is more of a thing of the past.

December 2013, the carriers completely got rid of premium text messaging, so it's no

longer kind of like a thing that is actually around in its old form.

So what it used to be is a brand was able to run text messaging campaigns and be able

to charge for those text messaging campaigns and put that charge on a consumer's wireless

phone bill.

So you can remember back in the day, you download a ringtone via text message or sign up for

"joke of the day", but then they would charge you, you know, 9.99 a month for those jokes.

And that charge would be kind of put into the cell phone bill, and you wouldn't really

realize it because most people aren't looking through their cell phone bill that much.

So, so many consumers got so mad at this.

It became such a big problem that back in December of 2013, the carrier said no more

premium messaging.

Now, there is still premium messaging for certain industries like political donations,

you can add a charge to a cell phone bill.

Non-profits can still do it.

But the old version of premium messaging where it was very spammy, where you were downloading

little content or jokes of the day, all that type of messaging has gone away since 2013.

So hopefully that answers the question for you, "What is premium text messaging?"

For more infomation >> What is Premium Text Messaging? - Duration: 1:47.

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What If SCP-2006 Was Real? - Duration: 8:00.

What is fear?

Is it the knowledge and realization of a concept that violates our sense of safety?

On the surface, yes.

Fear is defined as an unpleasant emotion caused by the belief that someone or something is

dangerous, likely to cause pain, or a threat.

But what about a phobia?

What about a compulsive disorder?

What about anxiety - or paranoia?

The complexities of fear are a construct that have woven their way into our species and

our expectations of civilization, intrinsic to our DNA - weaved into our very fabric of

existence.

Fear was the soul motivation that made our species so resourceful - so adaptable.

It's why we tell stories of the beastial things that lurk in the shadows of the forest.

It's why we sit around campfires and warn of the things that go bump in the night.

But what if Fear was a creature, in and of itself?

Well - of course, the SCP Foundation has got us covered - so let me introduce you to SCP-2006,

the true meaning of fear.

Hello internet - and welcome back to the most inquisitive channel on YouTube - Life's

Biggest Questions.

As per usual, I'll be your disembodied floating voice Jack Finch - as we curiously ask the

question, What If SCP-2006 Was Real?

Roll the clip.

That footage was from the 1953 - independently made black and white sci-fi horror movie,

Robot Monster - widely considered one of the worst movies ever made.

In it, an all powerful robot alien attempts to destroy the few remaining survivors of

humanity with essentially, stock footage from 1950s creature-feature flicks.

It's funny how that works, isn't it?

But really, when we look at the development of horror cinema throughout the last century

- we find stark similarities with the conceptual function of SCP-2006, and the way that modernity

has encapsulated a halcyon presentation of horror.

Let's dial the theoretical concepts down for a moment though, and take a look at what

this guys all about.

As the record states, SCP-2006 is a Keter class anomalous spherical entity roughly 50

centimeters in diameter when in its default state.

SCP-2006's stated goal is to cause feelings of fear and/or horror in as many humans as

possible.

To accomplish this purpose, 2006 possesses the ability to change its shape, mass, volume,

density, chemical structure, and voice to any form that it desires.

Currently, there is no known way to damage SCP-2006.

The extent of its shapeshifting abilities are unknown, and are currently thought to

be unlimited.

Uh - that's kinda… worrying, right?

It's kind of like if the entire plot of Cabin in the Woods was contained and wrapped

up in one, terrifying package.

Although, the real crux of SCP-2006 is in it's special containment procedures.

It is to be contained at Site 118 in an airtight containment cell, and must be constantly monitored

for all changes in form - because, as we previously stated - it's shapeshifting abilities could

potentially be unlimited.

Strangely enough, all personnel coming into contact with SCP-2006 are required to enroll

in an acting course with a focus on expressing fear and surprise.

Every month, 2006 is to be shown at least one new extremely low-quality horror or science

fiction movie containing horror elements.

Low-quality is the key word there, and it's very important.

All interaction with the entity must confirm that SCP-2006 continues to believe that said

works demonstrate a superb grasp of horror.

And that in itself may be a terrifying prospect for horror aficionados - but nevertheless,

this facade is exactly what's keeping us all safe.

Essentially, it's primary function is to absorb, articulate, and emulate fear - but

thankfully for us, the scariest thing in its current repertoire is 1953's Robot Monster

- which, isn't scary at all.

Sorry Phil Tucker.

But herein lies the real fear of SCP-2006, in its ability to discern precisely what makes

our skin crawl.

Thankfully for us, although tentatively - it's contained within the Foundation - but in this

hypothetical situation, SCP-2006 has gotten out - and instead of the primitive examples

of bad b-movie 1950s horror to work with - it has an entire genre, a world of terrifying

inconsistencies - and over 7 billion fearful human minds to understand the true meaning

of fear.

And as some of you may be aware, there's a lot to be scared of right now.

As Dr. Randall Owings put it, the director of Site 118, explaining in a letter to Foundation

personnel not to become complacent with SCP-2006 -- Imagine if it broke containment and found

out what really scared people.

Imagine if it saw the horror and fear of war, or the concepts of paranoia or phobias common

to each and every human being.

Imagine if it found the true horror of a nuclear holocaust or an XK-Class scenario.

The question that we're really asking isn't What If SCP-2006 Was Real -- it's What If

Our Worst Nightmares Were Real?

Much like how Stephen King's It - through Pennywise the Clown, or the Deadlights for

the horror pedants amongst you, used fear as a myriad of weaponry - so too would SCP-2006.

On that note, you can also count Pennywise the Clown into 2006's horror canon.

Are you scared yet?

We'd have Hellraisers Pinhead, Halloween's Michael Myers.

Freddy Krueger, Jason Voorhees, Chucky, The Bride of Chucky, Leatherface, Norman Bates,

Minnie Castevet, Annie Wilkes, The Babadook, The Candyman, Samara Morgan, Jack Torrance,

Dracula, Pazuzu, Black Phillip, freakin Hannibal Lecter.

The Thing - for crying out loud.

The Xenomorph.

The Allied Mastercomputer.

The Child Catcher.

Randall Flagg - who is probably Nyarlathotep - and thus every Lovecraftian entity would

shriek alongside him.

Triangle Head.

Creepers.

Jeepers Creepers and demon Jeeps.

Demon Headmasters.

Demons in general.

All of them.

Hellfire and brimstone.The entire collection and catalogue of horror fiction and fandom

since the dawn of humanity would be alive and writhing across the planet - because we

remembered, and we recorded it, and we made it into a storybook or a blockbuster motion

picture - and SCP-2006 would eat it up like Bruce Bogtrotter eats a chocolate cake.

But who knows, maybe it is real - and it already got out - and all of those horror icons paled

in comparison to what it actually saw.

Who knows -- 2018 was a pretty weird year after all.

Well, there we have it - why don't you let us know your thoughts in the comment section

down below.

Before we depart though, let's read out some of your more creative comments from over

the past few days.

Prince Jordel says -- What if there was no clip?

-- Well, Prince Jordel, that's a real possibility - and that's a fear that I live with on

a day to day basis.

Thankfully, for the most part, there is a clip.

And that makes me happy.

Roll the clip.

JurassicmuffetAdventures Rex says -- What if the asteroids never hit the dinosaur.

-- Uh… there's something about this sentence that's not quite right.

I'm just going to leave this one here… .. hm.

And finally, Super Dog man says -- What if Slappy fought chucky -- and, well, that's

an easy one.

Chucky, hands down.

He'd just have to say Karru marri odonna loma molonu karrano - and it'd be a done

deal.

Or, is it the other way around?

Oh no.

Well - unfortunately folks, I'm gonna have to head off - but cheers for sticking around

all the way until the end.

If you were a fan of this video, make sure to hit that thumbs up button, as well as that

subscribe bell, and we'll be seeing you in the next one.

As per usual, I've been your disembodied floating voice Jack Finch - you've been

watching Life's Biggest Questions - and until next time, you take it easy.

For more infomation >> What If SCP-2006 Was Real? - Duration: 8:00.

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Spurs legend who was spotted by Bill Nicholson pays tribute to former manager - Duration: 2:06.

 Today marks what would have been the 100th birthday of Bill Nicholson, Tottenham Hotspur's greatest ever manager

Bill spent 36 years at Spurs as a player, coach, and manager after arriving at the club in 1936

 He featured for Tottenham 314 times as a player and took over as manager of the club in 1958

In his sixteen year stint at the helm, he guided the team to 11 major trophies, even winning the League and Cup double in 1960-61, the first time the feat had ever been achieved

 Lots of Spurs fans took to social media to commemorate Bill's achievements in what would have been his 100th birthday

 Former Tottenham captain Graham Roberts also paid his respects for Nicholson through a classy tweet

 While Roberts who made 209 appearances for the Lillywhites never played under Bill Nicholson, he did reveal that it was the great man who spotted him playing football

 Check out Roberts' tweet below: Happy for what would be your 100th birthday today the great man who found me at Weymouth for Spurs the great Bill Nicholson

 Mr Tottenham  You will always be a legend in all our hearts @SpursOfficial  — Graham Roberts (@GrahamRoberts4) January 26, 2019  

For more infomation >> Spurs legend who was spotted by Bill Nicholson pays tribute to former manager - Duration: 2:06.

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What is Cuisine Celine? - Duration: 2:21.

Welcome to Cuisine Celine

And... I am Celine...and this is my Cuisine

I come from France and I'm going to cook...with you

...or for you whatever you prefer.

My idea is that nowadays food is so loaded with guilt,

about...is it ethical? Is it vegan?

Is it healthy? Is it sugar free?

Is it fat free? Is it matching my diet? My detox, my whatever body target I have or whatever?

And actually...didn't we lose the flavour of food?

I think we kind of did.

I studied food my whole life. I had eating disorders and

I used to be very very big, and I lost 60 kilos

and I learned everything about cooking, about healthy eating...

about dieting...about all sorts of recipes

but what I enjoyed the most was learning about how

our elders were cooking. And...I watched a lot of cooking programs...

from France of course but also from the whole world and...

I learned a lot from them.

and what I noticed is that the food before was really...loaded with everything...

And you even wonder how the f*** did people survive this?

So... I decided to recreate it again.

To try these recipes again, because

the difference between the way we cook nowadays from the way we used to cook is so huge

that you're going to be surprised. And I'm going to be surprised too...

Because...I have to tell you I didn't try any of these recipes beforehand

So this is going to be like a full experience

We're just going to give it a try and...taste it.

and maybe we can compare it too?

with how we cook the food nowadays.

and yeah, maybe we'll see a difference.

And maybe we'll taste a difference as well.

My recipes are going to involve

...quite a lot of alcohol...

some fat, some sugar, some salt, whatever

but yeah...sometimes it's just good to indulge.

To just enjoy something and to go all the way

and yeah, taste it and enjoy it

So that's what we're going to do in Cuisine Celine.

We're going to try old, vintage, crazy recipes,

loaded with booze

...and we're going to see if it's better.

Thank you!

For more infomation >> What is Cuisine Celine? - Duration: 2:21.

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Who was the 2018 wrestler of the year? - Duration: 32:30.

Dec 20, 2018ESPN.com StaffFacebookTwitterFacebook MessengerPinterestEmailprint If there was a theme to 2018 in professional wrestling, it was the variety and quality of performance on display both in and outside of the WWE

Understandably, with a growing number of niche options outside of the WWE, the selection process for 2018 wrestler of the year was all over the page

 Rather than synthesize all of the wildly varying opinions held by our panel, we've elected to highlight just how bright the future of wrestling looks by shining the spotlight on a select group of performers who stood out above the rest

Depending on what you enjoyed most over the past 12 months -- the rising tide of women's wrestling, independent juggernauts, tag teams or dramatic storytelling -- there's something for you here

Becky Lynch Dating back to their time together in NXT, Becky Lynch always felt like the most forgotten member of a quartet who labeled themselves the "Four Horsewomen

" Charlotte Flair, Sasha Banks and Bayley all became NXT women's champion during their time in Orlando; despite helping to form the foundation of a revolution in women's wrestling, Lynch never had the honor

 In April 2016, Lynch once again had a hand in a historic moment as part of a triple threat match at WrestleMania 32 against Flair and Banks, with the newly rebranded women's championship on the line

Despite playing a role as a key cog in that moment, Lynch didn't win. Finally, in September of that year, Lynch finally got her due, or so it seemed, as she became the first-ever SmackDown women's champion

She'd ultimately defend that title only twice on TV -- both times against Alexa Bliss -- and ultimately lost that belt via Dusty Finish in a tables match

Editor's PicksIntergender wrestling: Equality for women, or violence against them? The optics of intergender wrestling can be shocking

But those who participate say pitting women against men in the ring is a step toward equality

Shawn Michaels continuing to live his dream at WWE Performance Center WWE icon Shawn Michaels is giving back to the world of professional wrestling in his role with NXT and the WWE Performance Center

Now training the next generation of stars, he loves having a hand in shaping the future of the business

Anatomy of a rivalry: AJ Styles-Samoa Joe Sunday's WWE championship match at SummerSlam between AJ Styles and Samoa Joe is a dream 17 years in the making

They share memories of friendship and rivalry, along with two other key figures in their careers -- Christopher Daniels and Jeff Jarrett

2 Related The rivalry between Lynch and Bliss helped carry SmackDown for months on end, but even as Lynch was seemingly set up to win the title back in February 2017, Bliss once again got the nod

Every time it felt like Lynch had an opening to burst through and reclaim her top spot among the women of SmackDown, someone else stepped in the way and claimed the opportunity instead

Flair, Carmella and Natalya each enjoyed their moment in the spotlight, and even as Lynch continued to enjoy as much (if not more) crowd support along every step of the way, the breakthrough never seemed to happen

 The first women's Royal Rumble came and went, as did a WrestleMania battle royal and another Money in the Bank match

As the frustration built up among fans and supporters of Lynch, she started showing that chip on her shoulder onscreen and only built up bigger reactions as she went along

Finally, once we reached SummerSlam 2018, it felt as though it could only be Lynch's moment to resume the mantle of SmackDown women's champion and run with it

Yet, once more, Flair swooped in and stole the victory -- but that aggression would no longer stand

 Lynch attacked her longtime friend before what can only be described as the loudest reaction from any WWE crowd in 2018, as years of frustration and excitement came to the surface all at once

Just as Daniel Bryan had harnessed the undeniable will of the fans four years prior, Lynch was the conductor of a runaway train that was not going to be stopped by anything

She quickly beat Flair for the title at Hell in a Cell, built up a tremendous amount of animosity in two title defenses that didn't end cleanly, and then wrestled arguably the best WWE match of the year in a Last Woman Standing match against Flair at Evolution

 Though Lynch's match with Ronda Rousey was short-circuited by a freak injury just days before Survivor Series, her attack on Rousey and her bloody-faced snarl to close that episode of Raw went downright viral and cracked into the mainstream

Her trash talk, swagger and full embodiment of her nickname of choice -- "The Man" -- has made her the hottest commodity in the WWE

TLC may have brought Lynch's title reign to an abrupt end, but as it came at the hands of Rousey and also involved Flair, the stage is set for a potential WrestleMania main event for the ages

 Lynch may have played the bridesmaid a few too many times over the past five years, but the journey and the culmination of that struggle appear to have all been worth it

-- Tim FiorvantiAfter years stuck playing the second fiddle to a variety of others on SmackDown, Becky Lynch exploded into the mainstream upon a wave of momentum that made her one of the most recognizable stars of WWE in 2018

 Courtesy of WWE It shouldn't come as a surprise that Becky Lynch's "The Man" T-shirt bears a close resemblance to Stone Cold Steve Austin's classic "Austin 3:16" T-shirt

WWE fans turned Austin from heel into antihero back in the day, and they did the same thing with Lynch following her heel turn against Charlotte Flair at SummerSlam

 That arguably made her the hottest superstar in the business, but Lynch's popularity only increased in the months that followed

Lynch suffered a legitimate concussion and face injury at the hands of Nia Jax, and she was not happy about being forced out of action and missing her scheduled match with Ronda Rousey, calling her recovery time "doctor jail

" But as has been the case throughout pro wrestling history, taking a legitimate beating only served to give her more credibility with the audience and made Lynch even more popular in the long run

 It also speaks volumes that Lynch channeled Daniel Bryan's path to the top. Fans wanted Bryan to get a much bigger push than the WWE initially planned to give him, and that level of support eventually forced the company's hand into moving Bryan into main event status

Lynch is following that same path, as her unexpected popularity has motivated the WWE into having her headlining the first all-women's TLC match against Flair and Asuka

It may not stop there, as the momentum she's riding and the ending of that match have positioned Lynch in such a way that she seems to be in contention for a spot in the top women's match at WrestleMania 35 -- a battle that could end up as the main event on that card

 This type of historic run already helped Lynch become the first woman ever to top the ESPN WWE Power Rankings

It should also be enough to vault "The Man" to ESPN's wrestler of the year status

-- KC JoynerKenny Omega kicked off his year with a tremendous match against Chris Jericho, won the IWGP heavyweight championship in a match-of-the-year candidate in June and increased his visibility in a variety of ways outside of pro wrestling

 NJPW / Asahi TVKenny Omega The wrestler of the year is the best in the world, right? Congratulations, Shane McMahon! If only it were that simple

The wrestler of the year, in my estimation, is a man who is as "Golden" as much as he is "Elite" -- IWGP heavyweight champion Kenny Omega

 Omega's year started as it always does for New Japan's best: Wrestle Kingdom. Although Omega was not in the final match as he was in 2017, IWGP United States champion Omega and "Alpha" Chris Jericho put on a 35-minute classic in a no-disqualification match

Dissension in the Bullet Club began as Omega lost that title to Jay White, but that moment opened the door for one of the more emotional storylines of the year in professional wrestling: the reuniting of Omega with former Golden Lovers partner Kota Ibushi

 Omega and Cody Rhodes carried over a rivalry from 2017, resulting in a match at Ring of Honor's Supercard of Honor in April

Omega once again stole the show in another 30-plus-minute match, this time in a losing effort

The feud continued into July when Omega beat Cody and they ultimately joined forces in the Bullet Club OGs vs

The Elite feud. Omega also made appearances at the two biggest independent shows of the year; at All In, Omega defeated Penta El Zero M, which led to the continuation of his feud with Jericho on the latter's Rock N' Wrestling Rager in both a singles match and Bullet Club vs

Alpha Club. Late in the year, he did it again, in Poughkeepsie, New York, of all places, as he thrilled the wrestling world against Penta's brother Fenix for Northeast Wrestling

 But the crowning moment that cements Omega's claim on 2018 wrestler of the year honors came at NJPW's Dominion show on June 9, when Omega became the IWGP heavyweight champion

After their previous three matches went 1-1-1, Omega defeated Okada in a 65-minute, two-out-of-three-falls match

From innovative feuds that weaved through multiple companies to high-quality matches from Japan's most successful gaijin wrestler since AJ Styles, Omega finally has ascended to the top of the mountain in New Japan -- and the world, for that matter, as the 2018 wrestler of the year

-- Andrew Davisplay5:57Head-to-Head: Kenny Omega vs Arash MarkaziPro wrestling superstar and avid gamer Kenny Omega stops by the ESPN Esports studio to play some Street Fighter with a determined Arash Markazi

 Year-end awards serve the function of being a sort of "you gotta see this" list. For New Japan Pro Wrestling's Kenny Omega, my wrestler of the year for 2018, I'm having a difficult time narrowing down all the must-see matches

Do you focus on his unstoppable in-ring year, such as his brawl with Chris Jericho at Wrestle Kingdom 12, his emotional match against the Young Bucks alongside teammate Kota Ibushi at Strong Style Evolved, or his match with the vicious Penta El Zero M at All In? Do you tell someone to just watch the G-1 tournament, and see his world-class matches against the likes of Tomohiro Ishii, Tetsuya Naito, Zack Sabre Jr

, Ibushi, and even a memorable and thoroughly entertaining comedy match against Toru Yano? The list is crowded, to be sure, but at the top of that list is Omega's match against Kazuchika Okada at Dominion, where Omega won a two-out-of-three-falls match to finally become the IWGP heavyweight champion

 You see, this match comes at the crossroads of his three major stories -- his falling out with the Bullet Club, his reunion with Ibushi, and his magnetic rivalry with Okada

Omega had gotten close to the top with the Bullet Cub, but when Cody Rhodes tried to usurp his position, Omega needed to find himself -- a moment that became the catalyst for his reunion with Golden Lovers teammate Ibushi

Omega and Ibushi improve each other so much that instead of the Elite or the Young Bucks at ringside, Ibushi is there at Dominion

After a 65-minute match for the ages, Omega ended Okada's two-year reign and celebrated with Ibushi; the Young Bucks waited and looked on from the top of the ramp before they reunited as one

 Omega's 2018 was nothing short of special, and he's set to make 2019 just as memorable as he kicks it off in the main event at the Tokyo Dome again on Jan

4 against G-1 winner Hiroshi Tanahashi at Wrestle Kingdom 13. -- Sachin Dave ChandanSeth Rollins was an undeniable workhorse throughout the year

 Courtesy of WWESeth Rollins In an era in which the Universal champion is mostly absent from Monday Night Raw, Seth Rollins has been there to carry the show on his back for nearly all of 2018

This year, the beginning of the moniker "Monday Night Rollins" really got some legs when Rollins participated in a now-legendary gauntlet match back in February

Facing off against Roman Reigns, John Cena and Elias, Rollins lasted for over an hour pinning both Reigns and Cena along the way, before finally being eliminated by Elias

The fans gave him a standing ovation as they could sense big things were on the horizon

 Rollins held the Intercontinental championship on two separate occasions, winning at Wrestlemania 34 over Finn Balor and The Miz, and again at SummerSlam after defeating Dolph Ziggler

Rollins spent most of the summer feuding with Ziggler and the returning Drew McIntyre, which led to some incredible matches -- namely, the Iron Man match that main-evented Extreme Rules whose only blemish was the Pittsburgh fans interjecting themselves throughout by counting down every minute along with the clock

Additionally, Rollins and Dean Ambrose won tag team gold (Rollins' second tag title reign in 2018, by the way) during the Monday Night Raw episode that also saw Ambrose turn heel by attacking Seth Rollins post-match in 2018's most notable betrayal

 While Seth Rollins has not held any of the two "top titles" in the company (Universal and WWE championships) since mid-2016, it can be argued that Rollins has put together the best resume of 2018

He has been involved in many big moments on Raw and always has high-quality matches, no matter the opponent

Rollins deserves another chance at a main belt, as he has shown himself more than worthy as the face of Raw and potentially the entirety of WWE moving forward

-- Peter Ferlazo No WWE superstar has had the kind of year Seth Rollins has managed

Rollins' year featured moment after moment that made fans say he should be holding Monday Night Raw's top prize, the Universal championship

While that mantle and the man holding it, Brock Lesnar, continue to elude him, Rollins is unfailingly the most reliable, consistent and dependable performer on WWE's flagship show

 Rollins began 2018 with a marathon performance in a gauntlet match on Raw that featured pinfall victories over John Cena and Roman Reigns as he wrestled for an hour straight

The man who calls himself "The Architect" delivered a show-stopping performance at Wrestlemania to claim the Intercontinental title in a triple threat match against two other top-tier stars, Finn Balor and The Miz

Rollins and Dolph Ziggler competed over the IC title in some of the most athletic and entertaining matches of the year

Rollins was also a part one of the biggest storylines of the year when the Shield reunited the night after SummerSlam

 As the year wound to a close, injuries and illness forced Rollins to the top of the card where he belongs

His recent TLC match on Raw against Baron Corbin was just the latest example of what Rollins has shown us for all of 2018 -- he can create main-event-quality moments with any opponent

2018 belonged to the Architect, and Raw's future is bright with Seth Rollins at the helm

-- Terrance WilliamsRoman Reigns garnered a significant reaction every time he appeared in a WWE ring, and his absence has been felt on Monday nights over the past few months

 Courtesy of WWERoman Reigns This is not a sympathy pick; let's get that out of the way upfront

Reigns stunned the world in late October with his announcement that he was relinquishing his Universal championship and taking a leave to get treatment for leukemia

The past few months of 2018 have been validation of how valuable he is to the company

Monday Night Raw has stumbled since Reigns stepped away, and the idea that Brock Lesnar, a part-time performer, holds the belt again isn't even infuriating

It's just boring. While I can appreciate the efforts to turn and elevate Dean Ambrose and put more emphasis on Drew McIntyre, along with the fact that Seth Rollins remains the most talented wrestler in the company, there is a glaring hole when it comes to storytelling

Who are we actually excited about at the moment? What rivalry on Raw is moving us? There's an excitement factor that's missing, which is someone ironic, because Reigns is hardly the most exciting guy in the ring

 Reigns undeniably makes us want to tune in and boo or cheer -- or both. His absence is a reminder that it takes a special talent to sell solid, cogent, attention-grabbing narratives

Maybe Reigns wasn't the best wrestler of 2018, but he was undeniably the most valuable

-- Matt WilanskyAJ Styles proved throughout 2018 that no matter who he stepped into the ring with, he was going to give that person their best possible match

Styles and Daniel Bryan ended the year on a high note at TLC. Courtesy WWEAJ Styles Professional wrestling is about more than wins and losses; it takes big moments and meaningful storylines to capture wrestler of the year

However, wins can't be dismissed entirely as part of the equation, and nobody won more wrestling matches in 2018 than AJ Styles

 Styles spent the first 10 and a half months of 2018 as WWE champion, defending his title against the likes of Shinsuke Nakamura (albeit with too many low blows involved), Samoa Joe and Daniel Bryan

He defended his title in a handicap match, a six-pack challenge, and a Last Man Standing match, among other highlights

While he wasn't always the main focus of every pay-per-view he wrestled on, Styles was always there and always put on a show

You certainly can't say that about Raw's reigning Universal champion. Along the way, Styles became the longest-reigning SmackDown champion ever, passing John Bradshaw Layfield's unlikely run atop the blue brand

Styles ultimately held the WWE championship for a total of 371 days -- tied for eighth longest all time along with Randy Savage -- before losing to Daniel Bryan following Bryan's shocking heel turn (and, it should be noted, once more running into a low blow)

Few people in WWE possess the total package of skills that AJ Styles has, and in 2018, SmackDown was yet again the house that AJ Styles built -- and that makes him my pick for wrestler of the year

-- Nick IrvingCody Rhodes has taken his independent spirit and immeasurable drive to turn the world of independent wrestling on its head

 RING OF HONOR/Zia HilteyCody Rhodes What started as a Twitter wager with Dave Meltzer became one of the most successful grassroots movements in the history of the professional wrestling business, as Cody, The Young Bucks and the rest of their Elite comrades packed the Sears Centre Arena outside of Chicago with over 10,000 fans for the All In pay-per-view in September

He was the frontman for what turned out to be a multiday celebration of what wrestling still has the capability to look like in a world in which the WWE has corporately cornered the market on so many aspects of fan culture

 Everything clicked, from the 29-minute sellout, to the Starrcast podcasting festival that grew around All In, to the general unpredictability of the whole "hey, kids, let's put on a show" venture, which featured everything from phallic druids to Glacier

In the ring, Rhodes captured the NWA world title in an old-school affair against Nick Aldis, meaning that he and his father -- the late, great Dusty Rhodes -- are the only father and son who both won that legendary strap

(He'd later drop it back to Aldis at the NWA 70th Anniversary PPV later in the year

) The year ended with the indie wrestling world wondering if he was going to take the Ring of Honor championship into free agency in 2019 (he ultimately wouldn't), or potentially even start a new promotion with an NFL owner and a few of his close friends

 In 2018, it felt like the future had already arrived: a pay-per-view born on the internet, fueled by a YouTube show and headlined by someone who dug himself out of a WWE burial to redefine his career and, in some ways, the scope of what is possible in this industry

-- Greg WyshynskiJohnny Gargano and Tommaso Ciampa closed out NXT TakeOver: Chicago II with an intense street fight that brought their three-year story to new heights

It was the middle chapter in a three-match series that dramatically changed both of their careers

 Courtesy of WWETommaso Ciampa Not only is Tommaso Ciampa the best heel in NXT, he is one of the best heels in all of the WWE

He consistently generates massive heat from audiences by virtue of his arrogant demeanor, nefarious actions and smug words

He is the definition of what a heel should be and, on top of that, he backs it up in the ring with impeccable performance after impeccable performance

 Ciampa took part in, what I consider, the match of the year alongside Johnny Gargano in a Last Man Standing match at NXT TakeOver: Brooklyn IV

It was the only match to earn a perfect five-out-of-five rating (according to my rating scale) in the WWE this year

The two had already put forth another classic just two months prior in a street fight at TakeOver: Chicago II, after kicking off the trio of incredible matches in April at TakeOver: New Orleans

Most recently, Ciampa stole the show again at TakeOver: War Games II with the Velveteen Dream

 Ciampa is the champion and face of his brand, and this is just the beginning of what should be a stellar career

-- Sean CoyleJohnny Gargano 2018 gave Johnny Gargano the chance to showcase himself as not only one of the best in-ring performers in NXT, but also one of the most fascinating characters at the same time

At NXT Takeover: Philadelphia, Gargano brought the house down with Andrade "Cien" Almas in the main event as they battled for the NXT championship

After the match was over, Gargano was attacked by former tag team partner Tommaso Ciampa, planting the seeds for what will go down as one of the best rivalries in professional wrestling history

 Gargano and Ciampa competed in a trilogy of matches that were praised for their in-ring execution and creativity, but renowned even more for their ability to tell a compelling story that added a psychological element that transformed all three matches into instant classics

From those matches, Gargano emerged as a more compelling figure. His obsession with defeating Ciampa led him to become a more twisted character

Gargano excelled at showing a man wrestling with the darkness inside him. He became more unstable and aggressive, ultimately culminating in a heel turn with his attack on Aleister Black

 With his new persona, along with an ever-shifting landscape in NXT, it'll be fun to see what 2019 has in store for Johnny Gargano

-- Lenny GiniseDaniel Bryan took the WWE by storm in the second half of 2018, and his heel turn has already paid massive dividends

 Courtesy of WWEDaniel Bryan To me, there are two candidates for 2018 wrestler of the year -- Daniel Bryan and Becky Lynch

I think when I look back and tell a wrestler's full story for the year, Bryan gets the nod, although you can reserve this spot for Lynch in 2019

 To start 2018, Bryan was retired, and presumed by some to be trying to get out of his contract in order to resume his in-ring career outside the WWE

But through a series of small miracles, and a bevy of medical testing, Bryan was cleared by WWE doctors and got back into the ring at WrestleMania 34 for a tag team match with Shane McMahon against Kevin Owens and Sami Zayn

 As was the case with Bryan's retirement speech two years prior, the moment Bryan announced his return became 10 times more memorable thanks to an emotionally charged speech -- this one about fighting for your dreams, and letting your dreams fight for you

It was meaningful for fans because we all knew how meaningful it was for Bryan. But this vote is for Bryan's entire 2018

A long-awaited feud with The Miz may have left us wanting more, but the important thing was that we undeniably wanted more

The moment when Bryan's 2018 turned from feel-good story to knockout year came just last month, when Bryan got an unexpected WWE championship win on the final edition of SmackDown just before Survivor Series

 What followed was an amazing six weeks that showed just how talented Bryan is, both in the ring and in projecting his character

Bryan turned a crowd that was once so pro-Bryan that it forced the change of a WrestleMania main event into one that felt pure hatred and spat venom at him

With his self-righteous-to-the-point-of-disgust environmentalist character, Bryan has shown that he can be as good as a heel as he was a face, although his first WWE title reign proved he could walk that line

 His two PPV matches as "The New Daniel Bryan" at the end of the year proved to be two match-of-the-year candidates

His first, against on-again, off-again Universal champion Brock Lesnar, what started as a match that the crowd was booing out of the building turned into an incredible affair unlike anything we've seen from Lesnar in quite some time

Then, at the final PPV of 2018 -- Tables, Ladders & Chairs -- Bryan and AJ Styles put on another classic worthy of the reputation those two have earned, and a reminder of just how good they both are

 From being possibly finished on Jan. 1 to wrestler of the year, it's been an unbelievable 2018 for Bryan

-- Matt WillisBraun Strowman demanded attention for everything he did this year, from winning Money in the Bank and the Greatest Royal Rumble to tossing Kevin Owens off the top of a steel cage

 Courtesy WWEBraun Strowman Listen, this is far from an easy choice. We've been entertained immensely throughout the year with great matches, feuds, promos and more by talented superstars around the world

Outside of the WWE Universe, fans will clamor for Kenny Omega or the Young Bucks to take this spot

 Inside the WWE stratosphere, we've had a phenomenal year from AJ Styles, who shines every time he's in the ring

Daniel Bryan returned to form quickly and stole the show as a face and then a ruthless heel

Seth Rollins was basically the only man that the company could count on week in and week out, and Becky Lynch became an instant legend over the past six months with a new persona that brought life back into the WWE women's division

 Then, in NXT, two men who likely will spend their careers attached to each other in some way -- Tomasso Ciampa and Johnny Gargano -- brought the brand to yet another new high

 All of these options are incredible, but the one man who deserves this award is Braun Strowman

Raw and many of the year's biggest pay-per-views revolved around Strowman. His physical efforts drove storyline after storyline, and even though he hasn't held that WWE Universal championship to this point, he's always in the conversation and is most definitely on his way to winning it

Over the course of 2018, Strowman was used as a way to reunite The Shield, as a vehicle for Drew McIntyre to become a bigger player, as a foe for Brock Lesnar, a foil for Kevin Owens, Baron Corbin and Roman Reigns, and more

Raw revolved around Braun, even to the point that when he was injured it needed to keep him on the PPV card just to maintain the status quo

 Let's be serious -- for a good portion of the year, you watched Raw to see what Braun would do next

I know I did. -- Andrew FeldmanThe Young Bucks and Cody Rhodes changed the wrestling landscape by selling out a 10,000-seat arena with independent wrestling

Off the heels of All In, and as newly minted free agents, they likely wield the most power of any wrestlers outside the WWE

 RING OF HONOR/Bruno SilveiraThe Young Bucks The Young Bucks had some of the best matches of 2018

Their resume includes their match against the Golden Lovers (Kenny Omega and Kota Ibushi) at New Japan Pro Wrestling's Strong Style Evolved in March, their six-man tag with Ibushi against Rey Mysterio, Fenix and Bandido at All In in September, and their Ladder War match at Ring of Honor's Final Battle in December

But that's not the reason they are the wrestlers of the year. The Young Bucks are the co-wrestlers of the year because they changed professional wrestling in 2018

 All In was hands down the show of the year, as well as a wildly successful financial and critical success

Even more importantly, All In proved that wrestlers are capable of creating their own destinies in an ever-changing wrestling landscape

The Bucks already proved they had creative savvy in their must-watch "Being the Elite" YouTube series, but All In represented something much larger

Many years from now, we'll look back at All In as the day that changed the way we view independent wrestling

Ring of Honor, long considered a "super-independent," sold out Madison Square Garden on the coattails of All In

If the rumors hold any truth, the Young Bucks and Cody, with the help of a major financial backer, are on the verge of creating their own promotion in 2019

 Whether this is all just a well-played angle with ROH or the Elite legitimately go out on their own and attempt to create the atmosphere of All In on a full-time basis, no performers hold more power in professional wrestling than the Young Bucks

That makes them 2018's wrestlers of the year. -- Michael Wonsover

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