How To Build A Million Dollar Team | Eric Bandholz StyleCon 2017 Presentation
[0:00:00] Antonio: How to build a million-dollar team?
I can tell you guys from experience that the success I've had is, yeah, partly because
I work hard and I apply myself, but it's really it's about the people around me who have helped
me achieve success.
Here at Real Men Real Style, I've built a team and I'm very proud of them, but Eric
Bandholz the team that he's built and the way he's built it actually opened my eyes
and helped me improve the way I'm running my team.
So, this presentation is from my event, Menfluential formally StyleCon in which Eric got up on
stage and he shared how he grew his business to a multi-million dollar business.
The guy was on Shark Tank, the guy has built an entire multi-million dollar business around
beard products.
Who would have thought you could do something like that?
But, Eric believed in it.
Eric thought that and most importantly created a team that can fulfill all the logistics
that it can basically has the vision that can actually deal with the customer service
issues.
So, if you're building up a business if you are considering getting into business you
want to understand how to better run a business, this is going to be a great presentation.
If you're not familiar my Menfluential Conference day one is business development day, day two
is personal development day, so this was from day one.
And, guys, without further ado here is Eric Bandholz on how to build a million dollar
team.
Eric: And I want to -- what I'm going to do here, I think it's going to be pretty valuable
because I want to open our book as to specifically what we do at Beardbrand and what kind of
questions we ask and how we go about the process, so you can learn from us.
This isn't like theory crap about how you can get all energized or whatever, this is
actually what we're doing.
So, the process is filter out the C players and get the A players and maybe like some
B players as well if you must be.
Of course, every hiring process is going to say that, right?
They're not going to be like, oh, yeah, we're going to help you get those C players.
All right.
So, the top grading process for us internally it's an eight step process.
First, you want to get as many people interested in the job as possible, the bigger your applicant
pool the bigger opportunities you have.
So, what that means for us is a lot of times we will be hiring for one job, but we'll have
like two or three job descriptions that kind of sell it in different ways so that we can
make sure that we're capturing.
For instance, we just brought on this fantastic photographer.
Before we had like a jack-of-all-trades creative.
They would be the videographer, photographer, graphic designer.
And she's like, yeah, I wouldn't have applied for that job but because you posted it as
a product photography job I applied.
So, you may be self-limiting itself by your job description, so you want to have that
look good, tell the story, tell the brand, get them excited, get pumped.
You want to sell to your customers as hard as you sell to people coming on board.
And then, of course you want to get it out, you know spread the word, you know post however
you can.
One example I have of a compelling job description.
So, there's a company that does a garbage collection, right?
How can you get people to pick up trash at, you know, the first thing in the morning like
that's the least glamorous job.
And the company had all sorts of turnover they couldn't keep the people it wasn't a
sexy job.
And what they did is they asked their top employees like why the heck do you work here
like what is it about this job that you love and they found that the guy was training to
be like a martial artist, right?
So, he loved the physicality of the job and he loved that it was early in the morning
and then he could go and train in the afternoon.
So, once they recognize that that's -- that was the spin for the job, it's like come work
out while you work get paid to work out.
And like ever since then they were able to like attract the right type of people who
are committed to the job and -- and love the job as well because they appreciated that
aspect of the job.
So, sometimes you got to think creatively it's a competitive market.
So, we'll possibly post on that relevant job boards the resumes will come in we'll screen
them to -- to our, you know, kind of like depending on the applicant pool we're getting.
If we're getting like two hundred applicants then well I'll be very particular you know
they have to have a great, you know, paragraph where they're talking about why they want
to work here and they have to have a great resume and all that, but if I'm only getting
like ten applicants depending on it then I may be a little, you know, my hands may be
tied.
So, after we screen that we'll send out a personality test within the first –immediately.
And then, we're looking for them to respond to that personality test within 24 hours.
Then after that, we have a phone call where our HR person calls them up and says, all
right here is the job, just to be clear you're going to get paid this, these are your hours
this is where you need to work, it's okay if you don't want to work here like if you
didn't understand anything like if you thought the job was something like tell us and we'll
stop the process here we'll save you we'll save everyone's time.
So, that goal to just like set the expect -- expectations and most importantly we're
setting the expectations of the top grading process.
[0:05:17] And the top grading process is every step of the way we're going to be telling
them we're going to contact your previous supervisor and we're going to ask them about
your performance, now tell me about what your supervisor would say about you in this situation.
And what that does is they know that we're going to be contacting their supervisor, so
if there's any conflict of information, then that's going to come out so it's going to
be a lot better technique to get the truth from people.
Because the reality is anyone can talk about what they've done in the past and spend themselves
in the light.
You get great interviewers doesn't mean they're great workers.
And then, the final aspect of it is they have to arrange the reference calls they have to
schedule it they have to do the work prep.
So, we set the expectations upfront and then after that we have a competency interview.
So, this is like a skills interview.
So if they're customer service, how do they respond to tickets.
If it's design, I actually watch them design or if they're video editor, I watch them edit
videos.
And to make sure they are actually competent at the things they claim to do.
In addition to that I'll throw in a couple more questions to get a real brief feel for
like the company fit and how they might work within our organization.
And then step six is that top grading interview and I've had some questions from our top -- top
grading and interview process that you'll be able to start seeing how it works.
There are ten standard questions, you'll ask that for every single job.
So, it's a very tiring process and it's very regimented and it goes through all these things
over and over and over again and it's going to wear the candidate out.
And once the candidate starts getting worn out from these questions, they're going to
start opening up telling the truth.
Antonio: All right, gents, great presentation, right?
Eric is the man when he gets up on stage and more importantly he's the man when he gets
off of stage and he just spends time engaging with anyone that wants to talk to him.
So, if you've got a business and you want to get on Shark Tank or you simply want to
understand better operations, you want to grow an Instagram following, you want to start
a YouTube channel, start a website, you simply want to grow facial hair, Eric is there to
answer your questions to be able to, you know, talk with you and, you know, to hear your
specific needs issues and for you to be able to build a real relationship with them.
And, if you're interested, you know besides Eric, we've got Jose Zuniga, I've got Aaron
Merino, I've got Raphael Schneider, Baron at the Effortless Gents, Andy Snavely over
at Primer Magazine, AJ over at the Art of Charm.
This is the event if you want to meet anyone in the men's lifestyle space.
So, if you're a creator, if you're a business owner, if you are just a fan of our content
and you want to shake our hands and you want to basically tell us your story.
That means a lot to me when people do that, but whatever it may be, I want to meet you
at Menfluential 2018.
So, in the description of this video you can go over grab your ticket.
Please grab them before the price goes up or before they're gone.
Guys, I want to meet you in Atlanta this February.
Take care.
I'll see you in the next video.
Bye.
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