How To Build A Million Dollar Team | Eric  Bandholz StyleCon 2017 Presentation
  [0:00:00]  Antonio: How to build a million-dollar team?
  I can tell you guys from experience that the  success I've had is, yeah, partly because
  I work hard and I apply myself, but it's really  it's about the people around me who have helped
  me achieve success.
  Here at Real Men Real Style, I've built a  team and I'm very proud of them, but Eric
  Bandholz the team that he's built and the  way he's built it actually opened my eyes
  and helped me improve the way I'm running  my team.
  So, this presentation is from my event, Menfluential  formally StyleCon in which Eric got up on
  stage and he shared how he grew his business  to a multi-million dollar business.
  The guy was on Shark Tank, the guy has built  an entire multi-million dollar business around
  beard products.
  Who would have thought you could do something  like that?
  But, Eric believed in it.
  Eric thought that and most importantly created  a team that can fulfill all the logistics
  that it can basically has the vision that  can actually deal with the customer service
  issues.
  So, if you're building up a business if you  are considering getting into business you
  want to understand how to better run a business,  this is going to be a great presentation.
  If you're not familiar my Menfluential Conference  day one is business development day, day two
  is personal development day, so this was from  day one.
  And, guys, without further ado here is Eric  Bandholz on how to build a million dollar
  team.
  Eric: And I want to -- what I'm going to do  here, I think it's going to be pretty valuable
  because I want to open our book as to specifically  what we do at Beardbrand and what kind of
  questions we ask and how we go about the process,  so you can learn from us.
  This isn't like theory crap about how you  can get all energized or whatever, this is
  actually what we're doing.
  So, the process is filter out the C players  and get the A players and maybe like some
  B players as well if you must be.
  Of course, every hiring process is going to  say that, right?
  They're not going to be like, oh, yeah, we're  going to help you get those C players.
  All right.
  So, the top grading process for us internally  it's an eight step process.
  First, you want to get as many people interested  in the job as possible, the bigger your applicant
  pool the bigger opportunities you have.
  So, what that means for us is a lot of times  we will be hiring for one job, but we'll have
  like two or three job descriptions that kind  of sell it in different ways so that we can
  make sure that we're capturing.
  For instance, we just brought on this fantastic  photographer.
  Before we had like a jack-of-all-trades creative.
  They would be the videographer, photographer,  graphic designer.
  And she's like, yeah, I wouldn't have applied  for that job but because you posted it as
  a product photography job I applied.
  So, you may be self-limiting itself by your  job description, so you want to have that
  look good, tell the story, tell the brand,  get them excited, get pumped.
  You want to sell to your customers as hard  as you sell to people coming on board.
  And then, of course you want to get it out,  you know spread the word, you know post however
  you can.
  One example I have of a compelling job description.
  So, there's a company that does a garbage  collection, right?
  How can you get people to pick up trash at,  you know, the first thing in the morning like
  that's the least glamorous job.
  And the company had all sorts of turnover  they couldn't keep the people it wasn't a
  sexy job.
  And what they did is they asked their top  employees like why the heck do you work here
  like what is it about this job that you love  and they found that the guy was training to
  be like a martial artist, right?
  So, he loved the physicality of the job and  he loved that it was early in the morning
  and then he could go and train in the afternoon.
  So, once they recognize that that's -- that  was the spin for the job, it's like come work
  out while you work get paid to work out.
  And like ever since then they were able to  like attract the right type of people who
  are committed to the job and -- and love the  job as well because they appreciated that
  aspect of the job.
  So, sometimes you got to think creatively  it's a competitive market.
  So, we'll possibly post on that relevant job  boards the resumes will come in we'll screen
  them to -- to our, you know, kind of like  depending on the applicant pool we're getting.
  If we're getting like two hundred applicants  then well I'll be very particular you know
  they have to have a great, you know, paragraph  where they're talking about why they want
  to work here and they have to have a great  resume and all that, but if I'm only getting
  like ten applicants depending on it then I  may be a little, you know, my hands may be
  tied.
  So, after we screen that we'll send out a  personality test within the first –immediately.
  And then, we're looking for them to respond  to that personality test within 24 hours.
  Then after that, we have a phone call where  our HR person calls them up and says, all
  right here is the job, just to be clear you're  going to get paid this, these are your hours
  this is where you need to work, it's okay  if you don't want to work here like if you
  didn't understand anything like if you thought  the job was something like tell us and we'll
  stop the process here we'll save you we'll  save everyone's time.
  So, that goal to just like set the expect  -- expectations and most importantly we're
  setting the expectations of the top grading  process.
  [0:05:17] And the top grading process is every  step of the way we're going to be telling
  them we're going to contact your previous  supervisor and we're going to ask them about
  your performance, now tell me about what your  supervisor would say about you in this situation.
  And what that does is they know that we're  going to be contacting their supervisor, so
  if there's any conflict of information, then  that's going to come out so it's going to
  be a lot better technique to get the truth  from people.
  Because the reality is anyone can talk about  what they've done in the past and spend themselves
  in the light.
  You get great interviewers doesn't mean they're  great workers.
  And then, the final aspect of it is they have  to arrange the reference calls they have to
  schedule it they have to do the work prep.
  So, we set the expectations upfront and then  after that we have a competency interview.
  So, this is like a skills interview.
  So if they're customer service, how do they  respond to tickets.
  If it's design, I actually watch them design  or if they're video editor, I watch them edit
  videos.
  And to make sure they are actually competent  at the things they claim to do.
  In addition to that I'll throw in a couple  more questions to get a real brief feel for
  like the company fit and how they might work  within our organization.
  And then step six is that top grading interview  and I've had some questions from our top -- top
  grading and interview process that you'll  be able to start seeing how it works.
  There are ten standard questions, you'll ask  that for every single job.
  So, it's a very tiring process and it's very  regimented and it goes through all these things
  over and over and over again and it's going  to wear the candidate out.
  And once the candidate starts getting worn  out from these questions, they're going to
  start opening up telling the truth.
  Antonio: All right, gents, great presentation,  right?
  Eric is the man when he gets up on stage and  more importantly he's the man when he gets
  off of stage and he just spends time engaging  with anyone that wants to talk to him.
  So, if you've got a business and you want  to get on Shark Tank or you simply want to
  understand better operations, you want to  grow an Instagram following, you want to start
  a YouTube channel, start a website, you simply  want to grow facial hair, Eric is there to
  answer your questions to be able to, you know,  talk with you and, you know, to hear your
  specific needs issues and for you to be able  to build a real relationship with them.
  And, if you're interested, you know besides  Eric, we've got Jose Zuniga, I've got Aaron
  Merino, I've got Raphael Schneider, Baron  at the Effortless Gents, Andy Snavely over
  at Primer Magazine, AJ over at the Art of  Charm.
  This is the event if you want to meet anyone  in the men's lifestyle space.
  So, if you're a creator, if you're a business  owner, if you are just a fan of our content
  and you want to shake our hands and you want  to basically tell us your story.
  That means a lot to me when people do that,  but whatever it may be, I want to meet you
  at Menfluential 2018.
  So, in the description of this video you can  go over grab your ticket.
  Please grab them before the price goes up  or before they're gone.
  Guys, I want to meet you in Atlanta this February.
  Take care.
  I'll see you in the next video.
  Bye.
  [Music]  [0:08:28] End of Audio
     
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