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I'm Annick Schramme from Antwerp Management School.

I'm also a professor at the University of Antwerp.

My expertise lies in the management and policy

of creative and culture industries.

And more particularly in fashion management.

There is a growing interest in local labels, in the local market,

also from the consumer perspective.

I think it's really the other side of globalization.

What's important for this independent designer,

who wants to focus on the local market,

is, first of all, that he has a strong label.

But on the other hand, nobody's waiting for a new label.

Maybe that sounds harsh,

and not motivating,

but it's really important to realize that.

There is no sector where the gap between the image, the perception,

and the economic reality is so big.

So it's very important, if you are creative,

that you're also aware of the high competition on market.

So you need to be entrepreneurial, you need to know about finance,

how to overcome the cashflow problem.

Who do you want to reach? Who is your audience?

Who is your public? Who wants to buy your clothes?

You need to think about that in advance.

Otherwise you will never succeed and you will get disappointed.

And that's a pity of course.

I think, compared to other programs located in the big fashion cities,

they are all focusing on the luxury market,

while Antwerp is really known for its creativity, its avant-garde.

And its high-end independent designers.

I think our program is really unique, because it's really international.

You start in Antwerp and you get,

first of all, insight in the fashion industry.

What are the different segments, what are the different dynamics?

And of course, what is typical for the Antwerp fashion ecosystem?

Besides that, you get some introductory courses

in finance, strategy, HR, marketing and communication,

typically for the fashion industry.

Then you have to choose the topic that you want to investigate.

And then you go to a non-European country,

in this case to Brazil.

There you get a course in the fashion industry over there,

because it's an emerging market.

And you will get contact with the industry,

and gather information about your topic.

From March on, you're back in Antwerp.

Then you have to apply this knowledge into your practical project,

and to elaborate it, in collaboration with another institution

in a European fashion city, such as Milan, Paris or London.

The participants will have diverse backgrounds.

I'm sure about that.

But I think we can distinguish two groups.

One with a creative background

who want to develop their entrepreneurial and management skills.

And the other part, that already has management experience,

but really want to work in the fashion industry.

Because it's really an industry with very specific dynamics.

We want to achieve the best quality,

so we are also looking for the best qualified teachers.

But it's always a combination of academics, that's one part,

with knowledge of the industry of course,

and on the other hand, professionals.

Over the years we developed a very good contact

with the high-end designers in Antwerp.

They are prepared to come and talk about how they manage their business.

So: the best quality and the best teachers.

For more infomation >> Meet Annick Schramme, Academic Director of our Master in Fashion Management - Duration: 4:37.

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BKO Fashion screencast - Duration: 1:59.

welcome Mr. Choi today I'll give you a screencast of my website it's called

BKOfashion.wordpress.com this is your homepage here you have some

front pages with some more information about products and for instance what's

trending what's on sale and to join the club membership and down on the bottom you have

the location where the business is located and then links to the social platforms

this is Twitter for instance and then

the option to translate is here but also here

and if you want to shop for instance just press top shirt and then you have

the prices over here beneath each picture and

here is the shopping back it doesn't work but it is to show that the

customers product will go to the shopping bag and then some more pages about

if the customer wants to contact me or more information about the company this is a

fake newspaper I created to show that the company will grow in the coming year

it's another way to go to the products and that's basically it

thank you for listening.