My name is Adriano Cecarelli, I live in Baja California del Sur
and I do adventure travels
in this desert land of Mexico
The first time I came here was in 2005 and I saw
a wonderful sea and an infinite space:
we are 800,000 people on a land as vast as Italy
And the desert
clearly it is not the African desert however
it looks like something unexplored,
you can have a pure contact with nature.
My project is born out of the urge to travel,
make living the "Real Baja Experience"
what can be a full experience fo Baja California.
It is pretty dangerous, not so much for the human presence
as for the fact you are alone out there:
any problem becomes quite dangerous
if don't have a good car, or enough water, or equipment
you are alone.
I travelled in Africa, I travelled in Asia
I have put into practice the studies I have done on the off-road
how to be independent from 3 to 4 days
with a set up of a car.
Maybe I work more here
than when I was working in Rome
and everything here it's complicated
because all the high level of technology you need
have to be bought in the US, go through customs and frontiers.
Mexico is not the simplest place in the world to work in a hurry.
In Rome I was working selling technology
I worked for very important projects
with high budgets like 15 milions of euros.
The emotion and the adrenaline at the moment of the order sign
was something that involved a wire transfer or a contract.
Now I sell a dream
to people who stay for 12, 15, 18 days
and you partecipate to this emotion
That's something completely new in my life
I live the most of my emotions with my dogs looking for remote places
I quit a stable situation and only for this reason
I definitely would do it again
It is not so easy to emigrate,
it is not so easy to settle in another country.
I think no one can ever believe the legend of the beach kiosk:
behind everything that works well, in Italy or here,
There is passion, there is hard work, there is dedication.
Talent for me is something that surprises me
Especially the sense of humor: I love people that approach a problem having fun
a person who always surprised me and continues to surprise me
is Corrado Guzzanti
and the last one who surprised me in an impressive manner
is Zero Calcare, an absolute genius
Happiness are moments,
I don't think you can be happy for so long
but happiness is high peaks, I can list 3 or 4:
traveling with friends,
the goal of Montella 1 to 1 during the match Roma-Milan in the year of the championship
those are unreachable climaxs,
that for me is happiness but lasts a fews moments
Each one of us has the duty
the duty and the right to try to be happy.
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