hey everyone it's David from Oberlo and today I'm gonna walk you through how to
build a Shopify store that's integrated with over lo from top to bottom we're
gonna cover everything you need to know to launch your own drop shipping
business at the end of this video we're going to have a fully fledged store
ready to take to customers all great drop shipping stores start with great
products so let's find ours we're gonna jump over to my screen now so if you
want to follow along at home fire up a new tab or a new browser and head over
to overload calm okay here we are at overload calm and all we need to do to
get our overload account is click on the get overload now button you're gonna
have to punch in your email and a password but that is it there's no
credit card required you're not gonna get a link in your email that you need
to confirm by clicking on it later on just email and password and you are
ready to go the first thing you see when you get inside of over low are a bunch
of different product categories men's clothing women's clothing toys beauty
and health products these are among the most popular categories for overload
merchants below that you'll see product recommendations that could be seasonal
like these Halloween items they could be best-selling products which are products
that our merchants have had a lot of success with fast shipping items are
ones that have really quick shipping times etc so there's some
recommendations that you're gonna see from the moment you log in if you
already know what you want to sell you can go up here to the search field now
we do know what you want to sell our store is going to specialize in
athleisure athleisure is stuff like leggings and other athletic wear that
people can wear either around the house or when they're out and about as you can
see when you punch in leggings there are a lot of different options that pop up
in the product search results if you want to hone in on specific types of
leggings for example with certain prices or with certain shipping methods that's
no problem we have a bunch of filters here on the left side of the screen that
will enable you to refine your original search so here I'm gonna say that I want
products that cost under $10 and which feature a packet delivery a packet is a
really quick shipping method for products that are coming out of China
and it is what we recommend if you are sourcing your products from China so now
we have products under 10 bucks that have a packet now that we have our
search filters in place there's one more tweak that we can do to our search
results to make sure that we get exactly what we're looking for and that is
change the sort bot filter two orders count with this orders count sorting
filter in place we now know that all the products that appear in our results are
products that have been proven to generate orders so we're not having to
guess at what will be popular over low has done that work for you and is
showing you only products that have generated orders so now that we know
that these are popular products that these are products that people want to
buy we can add them to our import list simply clicking on add to import list
will save the product and let give you a chance to edit it before you bring it
over to your store so let's add a second one here to our import list and we'll
add a third item that'll help us get started and then we can go into our
import lists and edit them and make sure they look exactly like we want before we
send them over to our store okay so we have three bestsellers added to our
import list and we're going to go and check out how they look in the import
list section real quick before we get into changing these product names and
product descriptions I want to point out that the products that we just sent to
our import list are from over low verified suppliers over low verified
suppliers are our most trustworthy suppliers and they meet rigid criteria
that drop shippers are going to be looking for to run their businesses for
example they fulfilled at least 1,000 orders for over lo merchants
Oh below verified suppliers also have very low error rates and quicker
delivery times there are two other types of suppliers that you'll find inside of
over though one set is over those suppliers they're
also part of our network we like working with them they just haven't hit the
thousand order threshold that the over low verified suppliers have and then the
third set is Aliexpress suppliers Aliexpress is an independent platform
with independent suppliers and so we can't say for sure if they're gonna meet
these same criteria that the over those verified suppliers are you
find a lot of good stuff on Aliexpress it's just you have to do some homework
to make sure that the suppliers you're using are the ones that you want to be
using all right this is what your products are gonna look like when
they're inside of your import list there's four main sections there's the
product overview where you can change the title there's the product
description product variants and product images first off let's change the
products title some of the titles you'll notice that you import into your import
list are a little bit wordy and so we're gonna consolidate this one and just call
it women's sports and yoga leggings that's straightforward and to the point
we can optimize it later if need be now here's the product description that came
with this product and as you can see it's a little bit goofy so for example
here at the top it says were the yoga pants move up that's not the sort of
thing that you want to appear on your product pages so almost every time that
you import a product you're gonna edit the product description here we're gonna
drop in some text that we've already wrote we're not gonna make you watch us
write a product description but basically if you've worked with any text
editing software any content management system the over load product description
editor works in much the same way so now we have some text there's different
approaches to product descriptions this one will work for now the variants tab
is where you can see different sizes and different colors of the products that
you import it so we have the base product which here is offered in four
different sizes small medium large and extra-large you can also tweak your
prices here if you want to increase your margins or offer a better price and
finally the images products are gonna come with different images attached to
them and by checking any of these additional images you can make sure that
they end up in your store along with your product it's really important to
have product images ideally at some point you're gonna be taking your own
images but for now we'll use these ones that came with the product we're going
to go ahead and update the titles on these other products as well and while
we do that let's just touch real quickly on some of the basics that you want to
include in your titles and product descriptions so search engine
optimization is one that you can really implement on your
titles and descriptions put in any keywords any phrases that you think
people interested in your product will be searching for this is a great place
to do that you also want to be sure to answer any questions that people might
have in your product descriptions look at what your competitors do look at what
the product descriptions say on other websites and see if there's common
themes common specifics about the products that are always talked about
maybe there's weight or length or color details that appear all the time those
are things that you can go ahead and make sure are in your descriptions as
well and then finally you want to make sure that the writing here has some life
make sure it's punchy and that somebody not only is finding that information
they're looking for but would be engaged by what they find on these pages the
product pages where these descriptions and titles appear those might be the
first pages somebody gets to when they get to your store and so when they get
to your store you want to make sure not only that they get the info they're
looking for but that they like what they see and that they are interested in what
they find there let's go ahead and finish up selecting these images and
remember the images that you import here into your store it doesn't mean you have
to show them you just give yourself the option to show them so we're gonna go
ahead and bring over these six here and now it's time to connect overload to a
store now to connect our over though account to a store we're going to go up
here and click on the connect a store button there are two things you can do
here the first is enter your Shopify store URL if you have one we don't so
we're gonna click create new one this will take us to Shopify Shopify as you
might know is the leading e-commerce platform in the world they power some
six hundred thousand stores and it is the platform that integrates with
overload it is just as easy to sign up for Shopify as it is for over lo you're
just gonna give your email address a password and your store name we're gonna
go ahead and punch in our details including our store name Shopify is
gonna check automatically to make sure that nobody
else has taken this name yet in our case life of athleisure is still available
and now we're just moments away from having a store there's gonna be a couple
basic questions that we need to answer here the first one are you already
selling we are not we are just launching our athleisure store so i'm not selling
products yet and then the second one is about revenue we don't have revenue yet
so we'll put in zero there click Next and now there's gonna be some basic
address information real quick about this form if you're like me then you
might not always take forms like this totally seriously you might fill it out
less than 100 percent accurately but we're not signing up for a newsletter
here we're starting a business and so with all these details about your
address and your postcode and your phone number go ahead and fill them out
accurately because if things go well we're gonna start making money and when
we do we want to have a legit business behind it after we get this form filled
out we're going to land for the first time inside of our Shopify store this is
the Shopify dashboard where you can find information about sales and orders and
visitors of course we don't have sales orders and visitors just yet because we
don't have any products so to get products we'll make sure that everything
that we put in our import list gets to our store and to make that happen we'll
head back over to over lo and put in our Shopify store URL for us that is life of
athleisure dot my Shopify com and after you punch this in and click connect and
click connect a store Shopify and over lo are going to be integrated the next
screen you see will have details about how exactly this integration works and
after you review this you're going to want to click on install app and you're
going to be ready to go with an integrated Shopify and overload account
the next step is going to be to set up some default behaviors for how over
though and Shopify interact so there's a lot of different options here and you
can change these after the fact but it's a good idea to go ahead and set them up
as best you can now so here the first checkbox you see set new products as
published that means any time we push something from overload in
to Shopify it'll automatically be available at our store you can also
change your tax settings change your weight settings notify customers about
order fulfillment and then these Auto updates at the bottom are important so
when a product is no longer available in over lo you get to say what you want to
happen in Shopify so here we'll say we want the product to unpublish that means
not be available and we want to receive a notification when a variance is no
longer available a variant remember is the size or the
color of a product we can say that we want the variant to be removed and to be
notified and if the cost of the product changes we can say do we want Shopify to
update it or do we want it to just remain as is again these can be changed
later but it's a good idea to set them up as best you can now while we are
inside of overload changing some settings let's check out the global
pricing rules the global pricing rules gives you a chance to set default
pricing rules for how much products will cost inside of your Shopify store
there's two different options here the first is multiplier which lets you
multiply whatever you paid for the product by a certain number and the
other one is fixed markup which gives you a chance to have a designated dollar
amount over the original cost that you will charge your consumers so here if we
have fixed if we have a multiplier of 1.5 the product will be 1.5 times more
expensive in our store than what we paid for it there's also an advanced pricing
rules section that you can use if you have a wide range of prices that your
products are going to cost there are of course lots of different things to
consider when you make your global pricing rules you need to think about
how much you're spending on marketing need to think about the other costs that
you're incurring such as apps that you have in your store different things that
are costing you money that you need to incorporate into your prices in your
store but the good news is that you can have
fault regular rules that you can assign to products automatically and you create
those here inside of global pricing rules now that we understand the global
pricing rules it's time to get some products into our store so to do that
we're gonna go back to our import list we see here we have those three items
from before and here they are with their updated
titles and descriptions and images just as we edited earlier and we're gonna get
these all into our store with just a couple clicks so we'll select all three
products then do import all two store confirm that and all of a sudden our
import list is empty but that's just because they have now been moved over to
our store and you can find them in your Shopify products and voila now that the
products are in our Shopify back-end we are getting closer and closer to having
a store but before we launch we want to make sure make sure that the store looks
and feels exactly how we want it to and to do that we're gonna check out the
different Shopify themes the theme is like the backbone of your store it's
gonna dictate how your store looks and how it functions and how the navigation
acts when people come there to shop and to look around Shopify has tons of
different themes that you can explore here so we're gonna click on explore
themes where we see a lot of beautiful different styles of websites now a lot
of these are paid they're gonna cost 180 or 160 bucks
these are super powerful and they're customizable and this is what hopefully
one day we need as our store blows up to start though we're gonna use a free
theme and these free themes are mobile ready they are perfectly functional and
as we're just getting started they're gonna be powerful enough for us
this Brooklyn theme as you can see is tailor-made for apparel stores and it
looks like it has everything that we want there's also a couple of different
styles the classic and be playful because we're having an athleisure store
maybe the playful will be better for us we can check out how this looks and how
it when you click around Shopify gives you
a demo and I think that our athleisure wear will look beautiful on these pages
here's even how you would check out and add something to your cart so you get
the full scale test inside of the theme store and this one looks good so let's
go ahead and add the theme to our Shopify store this takes all a few
seconds and bam we now have access to the Brooklyn theme in life of athleisure
now that we have added the Brooklyn theme to our store we can make it our
official theme by clicking on actions and then publish it's gonna ask you if
you're sure that you want Brooklyn to replace the default theme which is
called debut we are sure Brooklyn is a winning theme so as soon as we click on
publish it has all of a sudden become our stores theme clicking on customize
will give us a little preview of how our store looks at this point so there's
lots of placeholder text and placeholder images here we'll make sure all that
looks pretty in just a moment but at least you can see our store is starting
to take shape we now have different sections there's
some default items like this newsletter a field and places where we're invited
to put images and text so our store is not there yet but as you can see we are
well on our way ok let's give some life to this store and we'll start at the top
in the header so we click on header we are invited to upload a logo now I got
logos for life of athleisure from hatch full hatch full is a Shopify service
that generates logos for you automatically so you just tell hatch
full what industry you're in you tell them what you're selling and give them
kind of some broad parameters for how you want your logo to look and they're
gonna give you lots of different options so here we have the black background
option that doesn't quite work for the header the backgrounds a little bit
distracting but that's no problem because hatch full also has
a transparent background option so this one is cool but it doesn't have any text
so let's go ahead and upload the one with text so now we have the icon as
well as the name of our store life of leisure so that will look cool at the
top of this page now it's super easy to change how this image looks you can make
it smaller you can make it bigger and you're gonna have automatic previews of
how that looks the default setting was two hundred and sixty s so we'll stick
with that and now we are ready to go with our logo at the top of the page now
that we have this logo in place with the transparent background and the name of
the business we can go ahead and save that and lock it into place but there's
still some work to do here on our home page this is after all where a lot of
our visitors will land as soon as they come to our store so we really want it
to pop so we'll click on slideshow and then edit the content of the different
slides that the Brooklyn theme offers you so we'll follow the same process
where we upload an image we are going to use a fun image of somebody in leggings
on the beach this kind of fits the attitude of the store we want people to
feel like they're having fun and to see all the cool stuff that you can do in
the leggings we're selling so we will go ahead and select that but one of the
cool things about Brooklyn is that you can have multiple pictures here that
rotate automatically so the second part of our slideshow again same steps go to
upload we'll put in yet another fun leggings picture here's someone who is
getting ready to play around on a skateboard wearing leggings I'm having a
ball I'm sure you are too so this will work for our second element of the
slideshow with these images uploaded and now in place we can customize exactly
how the slideshow behaves when people get to our site so we can determine
whether or not the images auto-rotate or if we want people to click to see the
second image and we can also determine exactly how long we want each image to
display before it changes if they are rotating automatically so we're gonna
keep it at five seconds to try to increase the chances that somebody will
see multiple cool images when they get here so we see the beach then we see the
skateboard and as this is preview mode you can check out how your theme will
look on different devices so now we'll click on the smartphone and this is what
it will look like when people arrive via mobile so you could update this and
tweak this forever this is good enough for now to get started so we'll go ahead
and save and continue making our page look our homepage look exactly how we
want it the Brooklyn theme suggests a certain order or a certain layout of how
your home page should look but it's really easy to rearrange or even delete
some of these elements so for example this custom HTML option this is really
cool it gives you a lot of flexibility and options but we are not there yet
with our store so instead of playing around with code we're just going to
delete it and then we're also going to rearrange how these things appear so
right now the featured collection is the first item that somebody sees after the
slider but we would rather have them see something else so we'll put the
newsletter at the bottom we'll get rid of this custom HTML form and then move
the image with text options as the first things after the slider image so as you
can see it's really simple to rearrange or to get rid of these different
elements of course you can put them back in if later on you for example want the
custom HTML option that's no problem but this looks like a good layout for
our store to begin with now we have this placeholder text in this empty image
spots on our home page and let's go ahead and put something in there that's
gonna pop and resonate with our visitors so nothing like a good leggings picture
so here's somebody working out in leggings and then the the text that we
put here should just kind of reflect the way you want people to feel about your
store so you know we have pictures of people on the beach and
skateboarding in our slider so we clearly have kind of a playful easygoing
theme and the text that you put here should reflect that so we don't want
anything too serious we have people smiling and having a good
time and our text should also make people smile and have a good time I'm
just gonna dump in some random stuff here we could optimize this all day but
for now this will work just to get us moving along with our store build so
athleisure time is your time do you that'll work for now we're also gonna
add a button to make sure that if somebody wants to shop and not just hang
out on the homepage they are never more than a click away
shop now is not the most clever button text but it should be clear enough for
any visitors so we'll put that there and we'll link to our products and now we
have a call to action and some text and a beautiful image that people will see
and then we'll go through again the same process with this second image with text
section of course you do not need the image with text section or if you want
you could have even more but again we'll try to choose a pic that is somewhat
playful so here's somebody messing around outside on some train tracks and
again that the texts are just in some way reflect the the feeling or mo of
your store and athleisure least role this is playful get some text in here
and we will be on our way as we fill out this text let's just think about some of
the things that we want to do with our home page again it's the first
impression that your store will have on your visitors so we want it to be a good
representation of what you're about what your stores about and there's no perfect
way to do this you could rearrange things in any format you want the colors
the text the size of everything it's all highly customizable and there's not some
magic bullet you want your store to stand out and there's a lot of different
ways to do that and it's also important to remember that you can test
different formats different calls to action different pictures and see what
works the best because you're not locked into anything permanently you can make
adjustments and then look later on at your analytics at your orders at your
sales and see if something that you did on the homepage the way that you
arranged things the way that you presented things had a good impact on
your store you can see here at the bottom of the homepage the Brooklyn
theme lets you insert a featured collection so let's talk about what
collections are and how you would create a featured collection to put there so
here Shopify is making sure that I save my changes before I leave
Shopify has a great user experience and so you won't ever lose changes that
you've made without them asking you first to save it okay now collection is
inside of your product section will click on collections and then create
collection the collections are a really great way to make your site easier to
navigate so think about your favorite ecommerce shops and I'm sure they have
different collections of men's clothing or women's or seasonal items things that
are on sale things that are new it's just a way to kind of break down your
store into different elements that people can easily look at so here we're
going to create a newest items collection and this is just going to be
as the title suggests a collection of the newest products that we have in our
store and it's really easy to create a collection we're gonna name it we
plugged in a description and now we simply need to save it and then
determine which items we want in there for us this is going to be pretty simple
we only have three products and they are all brand spanking new so after we save
the collection name and description we go here to the products field and choose
the ones we want once our store is built out a little bit
this drop-down will be bigger but for now this will work we want to sort them
by not best-selling but instead something like newest that makes sense
for our newest items collection and now we have a set of three products that are
self contained inside of this collection so this is
saved automatically and now we can go back here it is if we want to update it
later or edit it but that will be saved for us and now we can play with that
collection and create new ones in the same way alright now that we have this
collection let's quickly hop back in to overload so you can see how the Shopify
collection integrates with your overload products so now we have recommended
items for us and as you can see the recommendations are leggings so over lo
even after just a few minutes it's already getting to know us and get to
know what we're looking for in our store so let's import another set of leggings
and then look at how we add them to a collection so everything is just as it
was before but if we go here to collections we're gonna be recommended
this newest items collection that we just built over in Shopify so as you can
see it's super easy to import an item directly to a collection once you have
it in your over load import list okay let's hop back into the Shopify back-end
and see where our store stands at the moment so you can click on this preview
button and go navigate around and kind of get a feel for what a customer might
might see if they were to land there right now so these images and text this
all looks familiar this is what we were just building our featured collection is
there when we click on a button the behavior is just as we would expect we
see our products and we can click on any of those if we want but we're not ready
to start shopping yet instead we're gonna add a few more things that every
ecommerce store should have namely an about Us page and a contact page so to
do that under online store we click on pages and then up here in the top right
we'll click on add page the first page we're gonna build here is an about Us
page and the about Us page is a great chance for you to relate to your
customers to tell them what you're all about to tell them why you're into the
product you're selling it's really a wonderful opportunity to be personable
with your visitors and with your potential customers we're not going to
devote a ton of time to this text here we're just gonna drop in what
but a text add an image and then call it a day for now but again this is a
potentially really impactful way to to turn visitors into customers and there's
a lot of content on the overload blog about how to create the perfect about Us
page and I encourage you to check that out because there really is a science to
this when it comes to what you want to include what you want to leave out and
the sort of details that customers are going to be looking for when they get to
your store the second page we're going to create is contact us now we need to
make sure that our customers have a way to get in touch with us if they have
questions if they aren't familiar with how the shipping is going to work
there's any number of things that somebody might want to ask you before
they pull the trigger on a purchase or even after they make a purchase they
might have a follow-up question or want to inquire about something else so it's
really important that we give people the chance to get in touch with us no matter
where they are in the the buyer cycle and this is especially important if
people aren't familiar with your store just yet we had this awesome information
available and now we need to make sure that our customers and visitors can find
them so we're going to add them to our top navigation menu to do that you go to
the navigation section and we're going to click here on main menu main menu is
the stuff that's sitting at the top of your store so right now as you can see
we have a home link in the navigation menu and a catalog link we're gonna add
another one and as you might guess it's gonna be the about Us page this way if
anybody has any questions about who you are what your store is about they're
gonna be able to find it right there at the top of the page we'll go ahead and
put in the contact details as well the contact information is a really good way
to kind of put people at ease and to let them know that hey it's a real person on
the other end of this store and you know they're so real I can go ahead and get
in touch with them via this contact page we're gonna take off the home link we
don't need that there necessarily and then we're gonna rename the catalog link
something else that little catch here the catalog for now we'll put it as shop
okay so now we have a three item navigation bar and when we
click on save menu these items are gonna automatically be added to the site we'll
again hit the preview button and there we go
shop about us in contact it's all there on the top navigation this is the sort
of stuff that people are going to want to see when they get to your store so
it's a good idea to put it front and center there's a couple of things I can
see that we're gonna need to change with the layout just a couple quick things so
let's get back into the design mindset and go into the customized theme section
we're gonna first off swap out the logo that we just saw when we previewed our
site this dark black background isn't quite working it doesn't look as sharp
as this transparent background so we've already uploaded the transparent one so
all we need to do is swap those out and hit save and now we have a pretty
transparent background logo no matter what page we navigate to the second
little design tweak that we're gonna make is adding a favicon now the favicon
is this little tiny icon that you see up here in the tab Shopify has a green one
over though it has a blue one and we need to put something there for hours
because right now we don't have anything so you find the favicon section and then
just upload the image that you think is gonna work best I'm not gonna use the
logo with the tagline because there's not a lot of space to have these words
so instead I'm just gonna use this red emblem this red icon and that should be
enough to let people know which page they're on if they're just looking at
their tabs so now if we go to the front-end and refresh we have a favicon
up in the tab and here is our cool new transparent background logo before
we go on I want to make sure that you know about all the cool stuff that we
have at the overload blog the over though ebooks library in the overload
YouTube channel these are awesome resources to help you with any of your
questions about drop shipping ecommerce marketing social media you name it we
will have a video a blog post or an e-book that will answer your questions
so be sure to check out those places if you get stuck now that our store is
looking more and more beautiful we are sure to make some sales and that means
that we're gonna have to iron out our shipping details now here
is the Shopify shipping overview page and you can see here that our domestic
shipping zone is Germany which is where we are located right now and we're gonna
add shipping zones to make sure that our products get where they need to go so
the big zone for us is gonna be we're gonna call it the big four plus Europe
and the big four are the United States the UK Canada and Australia and these
are huge markets for over little merchants we've written about this over
at the blog these are markets that you will want to target when you get your
ads up and running so we're gonna add them to our primary shipping group and
then we're gonna go ahead and put Europe in there as well instead of tracking
down each and every European country we can just scroll to the Europe section
pick one check box and now we have all of Europe covered so now our shipping
zone big for plus Europe has all the countries we want and because these are
our focused countries we are going to have free shipping there so we will
throw a name on here which customers will see at checkout we'll call it free
international shipping and we'll set a free shipping rate so this will apply no
matter how much money somebody spends at our store they will get the product for
free so we'll go ahead and save that and now we have a free shipping group for
our big target markets of course the US UK Australia Canada and Europe only
covers so much of the world so we need to account for the rest of the countries
out there that might also be placing orders so to do that we'll go to this
rest of the world section and create a group of countries that we don't
necessarily want to ship to so if we go down here to the bottom and click delete
zone you can see that locations in these countries will not be able to place
orders and as we start our store this is what we want we want to simplify things
and we don't want to be worried about shipping rates for South America or
Africa or different parts of Asia we're gonna keep it simple we're gonna focus
on the big four markets and Europe and just make sure that we reduce complexity
here at the beginning so now we have our free ship
country's we have our no shipping countries and we need to go ahead and
customize the shipping details for our domestic shipping which again for us is
in Germany we want to include Germany in our free shipping offers so we're going
to set the price to free for Germany regardless of how much money they spend
per order it's gonna be free shipping and so now this is a way to make sure
that not only our domestic market but also our international markets
have free shipping options all right shipping zones are all set the next step
will be to customize our checkout process so in our settings page we'll
click on checkout and actually here the default settings are gonna work great
for us we don't want our customers to have to create accounts we don't want
them to have to put in their first and last name we don't want them to have to
put in their company name so Shopify does a really good job with their
default settings of course you should go through these and make sure that it
matches what you want your experience to be at your store but for now we are just
gonna keep these default checkout settings this is gonna work just fine to
make sure that our customers have a nice clean checkout process of course a big
part of the checkout process perhaps the most important part for us is the
payment so let's go into our settings and into payment providers to make sure
that everything is as we want it so by default we have Shopify payments enabled
we have to recommend Shopify payments it's really good they accept all major
credit cards the fees and rates are as good as any
competitor so this is enabled by default and we recommend that you you keep it
there so there's gonna be some information already filled in here as
you register this is from your original sign up with Shopify there's a few more
additional details you have to put in your date of birth there's also going to
be a section to put in your tax identification number this will be a
little bit different perhaps depending on what country what which country
you're in but basically it's it's essential information to make sure that
you get paid and that you know there's a real person linked to your bank account
just kind of security measures that Shopify takes to ensure
that everything is on the up-and-up now that our Shopify payments is set up we
can take a look at the other payment options that are available you can see
by default PayPal is enabled the only trick here is to make sure that it is
linked to an email address that has a PayPal account that's important and then
there's other options as well you can activate Amazon pay or if you have a
specific preference for other alternative payment methods there's a
laundry list that you can choose from here inside of Shopify you should be
just fine if you use Shopify payments and PayPal but again there is an
extensive list of options if you're looking for something additional one
more little technical detail that we need to iron out so let's go back to
settings we're almost there just stick with me click on this legal section and
here is where we're gonna fill out our different policies the refund policy
privacy policy Terms of Service etc now this stuff can be kind of scary but
luckily Shopify has gone ahead and created templates that we can copy and
use for our store so when you click on the create from template button
Shopify will pre-populate this section and you're gonna want to go ahead and
look through it there are some details in here that you might want to update
there will be an address and an email address in here so you want to make sure
that all that stuff is exactly how you want it for the refund policy there's
also dollar amounts that stipulate how much somebody might expect to get back
if they do ask for a refund so you need to make sure to look at these details
but thankfully most of the hard work has been done for us this is all written in
the proper legalese and it will remind you of the sort of documents that you
would see from any major e-commerce shop so after you go ahead and do the create
from template buttons if you don't want to write it yourself which I clearly
don't we're gonna click Save and then now these will be saved as part of our
website of course having these different policies sitting in our Shopify back-end
isn't going to be enough we need to make them available to our shoppers to our
customers and so we're gonna go back to the navigation section and put them into
our footer these steps are going to remind you a lot of how we built the
main navigation bar on the homepage the difference of course
is that the footer will be at the bottom of the website not at the top and so
it'll be a little bit out of the way and the reason that we're gonna put them in
the footer and not at the at the top of the website is that these are very much
technical details and they should be available for people who really seek
them out but it's not something that we want people to find the moment they
arrive at this site the top navigation bar should be about generating trust it
should be about generating conversions and making sure that people know about
all the cool offers you have these policies on the other hand are vital but
they are far from cool and so there's something there the sort of thing that
we're gonna want to stick at the bottom of the page to make sure that again
they're there but they're out of the way so here we're
going to add our fourth and final policy the legal notice and then we click on
save menu now the next time we go check out the front-end which we'll do here in
a second these should be there in the footer navigation section so as you can
see our top is still just shop about us and contacts our images and texts and
collection email subscription as we left it and here we go the policies so
anybody who wants them can find them but they are not gonna be front and center
on the website nice okay so our footer contains all this vital info now let's
go to all mine store and get rid of the password page which is currently
blocking people from visiting our site when we click on disable password we're
going to be invited to pick a plan now pick a plan is the part of this process
where you need to pull out your credit card and you know choose some things
that have dollar signs next to them but as you can see here there's no risk
it says if Shopify isn't right for you we won't charge you you still have
however many days are left in your trial to make sure that Shopify is the service
you want to use and so don't worry after you fill out your credit card
information there will be no charges until your free trial period is over
after we pick our plane we're gonna be navigated back to our main Shopify
dashboard and be asked if we want to add a domain
we do want to add a domain to make it easier for people to find us at the
moment the URL of this store is life - of - athleisure da Shopify com we cannot
expect people to be putting that URL in every time they want to come to our
store so we need something a little snappier like life of leisure com
Shopify is gonna scan the web make sure that's available and if it is you just
click buy and this is gonna cost $14 per year you can have this Auto renew if you
want I'm gonna go ahead and uncheck this box it's super simple to reactivate the
auto renew feature either way we'll click buy domain and then we will be
charged fourteen bucks for one year's worth of our very own web domain now we
have our domain and we can see here that Shopify has gone ahead and created a few
vital email addresses for us so info at life of athleisure comm as well as sales
at life of athleisure comm are automatically going to be synced to the
email address that we use to sign up for Shopify in the first place so of course
info at your website comm is going to be a lot simpler for people and it's also
going to be a way for you to have a very legitimate looking contact page so you
can direct people to an info at address okay we are almost there we have our
policies in place we have our domain bought our shipping zones our checkout
everything is in place now we're gonna go ahead and officially disable this
password by clicking here this is in the Preferences section we'll save that and
now our store is live there's a view store button here I think it's more
exciting to go ahead and type in the actual domain that we just bought so
we'll punch life of athleisure into Google Chrome and there we have it this
is the first time anybody has officially navigated to our store it's a work in
progress I forgot to change the text here where
it says hero banner that clearly could be optimized but the point is we have a
store so let's go ahead and make a purchase to see how the
customer journey will look for somebody who wants to buy themselves some
athleisure wear here's one of the buttons that we created a little while
ago says shop now we are directed to our product catalog these women's mesh
pattern print leggings are looking pretty good so I'm gonna go ahead and
pick a color I like the black ones more than the
light gray will make this size large and then add that to the cart
now this theme this Brooklyn theme has a cool feature here where when you add
something to the cart it pops in from the side of the screen at least on a
desktop you can go ahead and click on checkout and then we're going to go
through the steps of the chalk checkout process that we just customized the
information that gets inserted here during your checkout process is going to
be automatically integrated with overload so the information is being
inputted into Shopify but the integration that we set up earlier
between Shopify and overload will ensure that all these details get passed over
to overload which will enable you to get this order placed with your supplier and
get it shipped to the customers door the next step for the customer is gonna be
to select a shipping method they're in the free shipping zone so that's gonna
be the default choice when they click on continue to payment method this is where
they're gonna put in their credit card or PayPal details and then we are on our
way after those details are input you
remember that we set up one final confirmation page to let customers check
out exactly what they're ordering here they take one more look at their address
and the cost after they agree to that there's going to be a confirmation page
which lets the customer know hey here's what you ordered here's where we're
gonna ship it and here's how much you paid everything is very much out in the
open and transparent so that's how it's gonna look for your customers when they
place an order and then here is how it's going to look for you as the merchants
in overload so we're going to go back into overload and here is the overload
dashboard now as you can see here we have sales and we have earnings and we
have a top item there's also in order to fulfill so let's check out this order
which is this orange icon here and go see what has
been placed there we go there are our women's mesh pattern print leggings this
is exactly what we were just looking at at our store and because this is an
overload verified supplier all we need to do to fulfill this order is click on
order products we don't need to navigate to a third party website and then place
the order there everything is gonna happen inside of over lo we just punch
in our credit card details and so this is the money that's going to go from us
to the supplier and then the supplier is going to ship the product directly to
the customer so there's a few different transactions taking place here one is
customer to you and then this one that we're looking at right now is you to the
supplier we're gonna choose a packet as our delivery method you can see there
it's gonna be one dollar and fifty cents if we select a different method like DHL
it's much more expensive so a packet is what we want this is going to be a total
cost of $8.99 $8.99 as you'll remember the cost to the customer was 11 euros
and 99 cents so a tidy little profit for us so to recap we selected products in
over lo we set up a store in Shopify and then we push those products from over
load to Shopify and then we made our store look and feel more like a store
and it all took about an hour sure there's plenty of work to be done we
have to update our text in our descriptions we need to order more
products and nail down exactly who our best suppliers are it's not like what we
did today is some money tree that will let you quit your 9 to 5 but hey at the
same time it's not bad right is there any part of the store build process
you'd like to know more about do you need help with any particular step if so
let me know in the comments I checked them all the time and we'll get back to
you with an answer until next time learn often market better and sell more
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