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If you look up, there are 4,708 satellites that came from earth currently orbiting our

planet. Just in the portion of the sky you can see, hundreds of satellites are passing

overhead at any given time. You often can't see them, but they're there making GPS work,

taking images of earth, providing communications, even spying for governments. These satellites

are some of the most expensive single objects that can be made. If you took at tennis ball

sized chunk of the Hubble Space Telescope, it would be worth over $1,500. Modern full-scale,

commercial grade satellites cost in the hundreds of millions of dollars. They're just incredibly

complex objects that require years to construct. Many of the satellites flying over you right

now, though, started their life here at SSL in Palo Alto, California.

SSL is a commercial company owned by Maxar Technologies specializing in satellite and

spacecraft construction. They've built spacecraft that are current in orbit for everyone from

DirecTV to national governments. If you've ever watched satellite TV, listened to satellite

radio, or used satellite internet on a plane, there's a decent chance you've directly

used one of the satellites they built here in their factory. But let's say you want

to buy a satellite from SSL, what do you do? "Well the first thing you do is you pick

up the phone and call us but the next thing you should do is check your bank account to

make sure you have enough money to buy a satellite. Satellites, depending on what kind it is and

where it's going can cost tens of millions of dollars up to several hundred million dollars."

Once a customer makes that first phone call to SSL, there will then be an ongoing back

and forth between them and the customer. Essentially, the customer will tell SSL what they want

their satellite to do and SSL will come back to them with a price. Eventually, if all goes

well, they'll sign a contract. That's exactly what happened a few years

ago between SSL and Telesat—a global satellite company headquartered in Canada that owns

and operates a fleet of satellites. Their satellites are used to broadcast signals,

whether it be TV, Radio, or Internet, for their customers—satellite TV, radio, and

internet providers. In this case, Telesat needed a satellite to provide additional capacity

over the busy North Atlantic region and so they came and signed a contract with SSL to

build their new satellite—Telstar 19 VANTAGE. Soon after contracts were signed, work began

on designing the satellite. In that process the designers usually pull designs for some

more generic aspects from previous projects and then modify them to suit the particular

job. The length of that process can vary widely based off how complex the satellite is but

throughout the process, as soon as they've locked a design in, they'll begin ordering

parts. SSL builds about half their components themselves and orders the other half from

other companies. The decision on whether to order or build in-house usually comes down

to performance. "There are certain components where, depending on what the requirements

are we build higher performance components than suppliers, some of them our suppliers

build better components than we do." Over the years SSL has looked at what it's good

at and what other suppliers are good at and made the decision on what to order based off

that. For example, one of the components that SSL builds are the antenna reflectors. These

are what actually direct signals down to earth and each of them is custom designed for the

region that the satellite will cover. "So this is, for example, for Telstar 18 Vantage,

you can see here that these are these reflectors that would be sticking out on the side and

it's used for sending signals back to earth and all those little dots you see on there

are for photogrammetry so they're used to make sure that the surface is actually exactly

as designed so we have these cameras that take pictures of these and all the dots to

make sure that it was build according to the design." The satellite these antenna reflectors

eventually went on, Telstar 18 Vantage, the sister satellite of Telstar 19 Vantage, will

launch in late August 2018 and soon after will go into service providing data services

over Asia and Oceania so the antenna reflector was carefully crafted to provide signal over

populated areas and busy flight and maritime corridors while not wasting resources on providing

service to areas the company already has coverage for or that would have little demand such

as to the south of Australia. About 9 to 15 months after ordering, the majority

of the ordered components will start rolling through the door and then the bulk of the

assembly process begins. This process is too complex to go into detail on, but essentially

they'll first build the major elements separately. One group will assemble the propulsion system

and framework of the satellite while another will assemble the payload, what the satellite

is actually built to carry whether that be an advanced camera or a communications system,

while yet another group will assemble the super-light and efficient solar panels that

will power the satellite when in orbit. The assembly of the different major components

will take a few more months and then they'll start to compile those different major components

together over a period of a few more months. Each component is tested independently before

and while being installed on the satellite, but once they're all pieced together there

begins an incredibly rigorous phase of testing the satellite as a whole. When buying a satellite

from a trusted manufacturer like SSL, the customer is buying reliability so there can

be no compromise on testing. They need to be sure that the satellite will actually survive

launch and work in space and the best way to do that is to just simulate launch and

space. There are three major factors that could harm a satellite—vibration, temperature,

and sound. The vibration comes as a satellite launches

in a rocket so they test that their satellites can survive launch. "When you put these

satellites on top of a rocket in the payload faring they experience a lot of vibration

loads in the x, y, and z so we're able to simulate those with this vibration table.

It has a baseplate there and you can shake it in this direction, in this direction, or

in this direction so it does in all different directions to simulate the environment and

make sure that it's all operating." The satellite on the table in testing here is

Telstar 19 Vantage itself. This here is just one of many tests where they literally just

shake the satellite and see how it responds. They only last about 60-90 seconds each because

that's how long the satellite will experience vibration during launch until the rocket reaches

the upper atmosphere. They'll also test to be sure that their

satellites can survive the vacuum and temperatures of space. "So, what you see up there, this

big blue pumpkin looking thing like Cinderella's carriage, that one is called our thermal vacuum

chamber, we like to call it the blue pumpkin, and what we use it for is to simulate the

thermal vacuum of space so we'll go down to the vacuum levels of space, you know 10-10

TOR, and we will turn on the payload on different parts of the satellite to make sure that everything's

functioning properly when you put it in space and in addition to that, once it's under

vacuum, we have these thermal panels in there to simulate the hot and cold environment.

So like, when you're facing the sun and the satellite gets really hot, we bring those

temperature to bear and then we make it really cold when it's facing away from earth in

an eclipse type situation and make sure everything's functioning properly."

Lastly, launch is very loud to the point that the acoustic energy could actually damage

a satellite so they make sure it doesn't by simulating the launch environment through

bombarding the satellite with acoustic energy with speakers. There are a myriad of other

tests performed before the satellite is given SSL's stamp of approval, but once it's

ready, the satellite does, of course, need to get to the launch site. The customer decides

which launch provider to use whether it be SpaceX, United Launch Alliance, Arianespace,

or another so the satellite might only need to go as far as Vandenberg Air Force base

a four hour drive away or as far as Baikonur Cosmodrome in Kazakstan.

The launch site is also partially decided based off what sort of orbit the satellite

is going into. If a satellite is going to orbit in a north-south direction over the

poles they want to launch in that direction so they want to launch from a site with open

water to the north or south both for safety and, for some rocket designs, so stages of

rockets can fall into the ocean throughout the launch process. SpaceX, for example, therefore

uses Vandenberg Air Force Base in California for their polar orbit launches as it has the

Pacific Ocean directly south. For geosynchronous orbits where satellites travel from west to

east at the same rate as earth rotates they want to launch in the same direction as the

satellite will orbit. For that reason they can't launch from Vandenberg as it has land

to the east so SpaceX uses the launch pads on Cape Canaveral, Florida as they have the

Atlantic Ocean to the east. In the the case of Telstar 19 Vantage, it was going in geosynchronous

orbit in order to stay consistently over it's service area so SSL needed to get the satellite

all the way across the country to Florida. No matter where a satellite is going, it gets

packed up into one of these specialized shipping containers. For travel to closer launch sites

within the US they'll often drive. They'll put the container on a truck driven by trusted

oversize vehicle drivers, have a lead vehicle checking for obstructions, a trailing vehicle

watching to make sure nothing goes wrong, and for longer drives a motorhome so drivers

can swap out and rest while still moving. If the launch site is far, such as the ones

overseas in French Guyana, in Kazakstan, or even the further ones in the US such as Cape

Canaveral they'll fly the satellite over in an Antonov cargo plane. Satellites arrive

to their launch sites at least a month before their launch as there's plenty of last minute

preparation to do. They have to perform additional testing to make sure nothing was damaged in

transport, fuel it up, and mount it in the rocket.

Once that happens, though, there's a period where there's really nothing for SSL to

do. "As they go through the process of the countdown there are a number of places where

we're asked to confirm that we're ready for launch, then they launch us and at that

point we can no longer monitor our satellite until we're off the launch vehicle so for

about a half hour we're hoping that the launch vehicle guys are doing everything ok

and they usually are." In the case of Telstar 19 Vantage, the customer entrusted SpaceX

with the responsibility of getting their satellite to orbit so on July 22nd, 2018 at 1:50 AM

a Falcon 9 rocket lifted off from Cape Canaveral carrying SSL's latest creation to space.

The launch of this satellite actually made the record books as it is the heaviest commercial

communications satellite to ever be entered into service at 15,600 pounds. On that early

morning in July, the Falcon 9 gained altitude as it flew south-east over Africa, then 32

minutes and 40 seconds after launching, 358 miles above Mozambique, Telstar 19 Vantage

was released from the rocket and gently pushed forward in the first moments of it's 15

year long orbit of earth. At that point, the work's not done for SSL,

though. Their job is not just to build the satellite but also to enter it into service

in space. Once the satellite is deployed, SSL will look for its signal and establish

communications. "We start commanding the satellite, we tell the satellite what we want

it to do, we start to get the satellite into a safe position after launch, we'll deploy

solar arrays so we can start generating power, we'll start to activate everything on the

satellite and we'll put the satellite in the safe condition so that the crew can start

to get some rest." Over the next ten days there's a process of firing the satellite's

engines to raise it from the altitude of 350 miles where it was deployed to 22,000 miles

where it will stay for its service life. There's then another two to four weeks of testing

to make sure everything survived launch and then, finally, after years or work, it's

time to hand over the satellite to Telesat, the customer, so they can put it online and

start operating it commercially. At that point, after years of work the satellite can finally

itself be put to work. One of the aspects of how satellites work

that I found most interesting to learn about when I filmed this video was on how orbits

work. The science of how you can make an object orbit at such a consistent speed that it will

stay still over one particular area of earth is fascinating and if you want to learn all

about how that works, Brilliant teaches you exactly that in their classical mechanics

course. Of course there's more than just orbits, this course provides a great overview

of physics and with Brilliant, you'll actually understand the concepts rather than just learning

them. They specialize in teaching the intuitive principles behind concepts so that you learn

the why. They also have plenty of other fascinating courses on topics like astronomy, logic, and

gravitational physics—a course that teaches how planetary orbits work. All in all, Brilliant

is a great place to learn and best of all, you can try Brilliant classes for free by

signing up at brilliant.org/Wendover and then, if you decide to upgrade to their premium

account, the first 200 to do so at that link will get 20% off.

For more infomation >> How to Build a $100 Million Satellite - Duration: 12:21.

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How To Make A Promotional Video - Duration: 9:32.

Alright. You guys have asked and so, we are going to answer how to make a

promotional video. There are 3 easy keys to making a great video. We're going

to talk about right now. Okay, talking about how to make a promotional video.

Why are we talking about this? Because even if we're just talking about YouTube

videos and videos for our YouTube channel, we eventually want them to go to

our website. We're going to have a promo video. So, this isn't exactly a video

that's going to be on our channel? This is one that's promoting to drive traffic

to our channel? This is a video that promotes a product or service that we're

selling. So, we're talking about a real commercial here. Oh, oh, got you. Okay. Very good.

3 ingredients that if you include these ingredients and most of

the time it's a pretty good promotional video. Be a good compelling

emotional message. So, I've got my mac book here. We're going to show you an example

and kind of discuss, show you examples of the 3 ingredients. So, let me tell you

what the 3 ingredients are first. Please. We're want to include B-roll,

we'll discuss what B-roll is and why. We want to include testimonials and then we

want to include some music. So, let's talk about what B-roll is. We'll

show some examples. What would you say B-roll is? B-roll is

the footage that you record that is not principal photography. Meaning, it's not

necessarily the subject who's talking or doing the main action. It's other things

that you can put voice over over. And so, it's not the not the main track. It's not

the main focus. That's right. If you're in an editing context, it's not the main

track. It's the stuff that you lay over it

that makes for a pretty year overall story. Mm-hmm. You know, so you're not just

stuck on 2 guys. If we were to cut to B-roll now, what would we show? Well, we

were going to show you right now. Here's our B-roll. Unless you don't go to the

computer. In which case I've just messed that. Yeah, in that case you're just

laughing. But this isn't this is

an example of live b-roll right here. We're going to show you something on the

MacBook and we're going to be talking over it. It's not showing us, it's showing that.

We'll the main track and what we're going to show you is that the b-track

or the b-roll. So, in the case of this video that will show, this is

an event and I went and I filmed. And the footage that we're seeing right here. Let

me just play a moment of it.

Okay, so just what we've seen so far, we saw some b-roll of Tiffany walking up on

the stage. That was me following her with the glide-cam but we didn't

hear what was going on. That wasn't the main track. We heard some music playing

in the background and now we see Michelle. And Michelle, she's talking. This

is the main track and watch what happens in a minute while we're still hearing

from Michelle.

So, we were still hearing Michelle's voice from that main track but we went

back to a different shot of B-roll. This was during one of their breaks. They

turned on some music. Encouraged some dancing. I guess they sell the ladies

that were attending this event. And I was going around just getting some B-roll

footage. So, when I want to talk about B-roll, hopefully this is a little bit

more clear of what B-roll is. You want a lot of footage that shows the the

person... Like in this case, this is an event that we're promoting. So, I wanted

to show what the event was like and I got a lot of B-roll footage of Tiffany

up on stage that really would showcase and really add to it. And then the main

content of the video is they got a lot of testimonials. So, imagine what the

video would be like if I just had testimonial after testimonial. I didn't

have any B-roll. Kind of... I mean, it might be a good video but wouldn't be as good

as this. It wouldn't be... I would call this, you know... That's a lot more interesting

when you have B-roll and extra footage to cut away, too. You also can cover up

little edit breaks and funny things that might happen when the person's talking.

You might have someone giving a testimonial who suddenly has an itch or

needs to pick or whatever and you don't want to see that but she's saying

something so golden that you want to keep that dialogue. So, you'd kind of

way to pretty ladies dancing, for example. Oh, now you talked about music, too.

Because obviously, we were listening to some music on here which adds another

little element, doesn't it? So, I'll talk about music then I do want to go back a

little bit more to talk about how to get good testimonials. So, for music,

there's several websites that you can go to by music that you have rights

to use. One of them all this mention is pond5.com.

Go check them out. The reason I like that site... Audiojungle is another one that

has has this feature I'm going to describe. You'll pull up all these

different audio samples laid out in a grid on the screen and you can hover

your mouse over it and it will start to play automatically, so you'll hear the

music. And then you'll just hover over this one and it will play on, hover... And

so, I might have the video in its rough form playing, you know, on... I have 2

screens on my when I'm editing. Sure yeah. So, I'll have my... The rough edited version

without the music. I'll have that playing. So, I'll have it

in my ears on my headphones and then I'll just hover over the different music

tracks and I like, "Ooh, this one really matches this the mood." And yeah, yeah. And

it's interesting how one music track I might love for one video but I'll try

that one again for different. I was like, "Mmm, let's keep looking."

And just pond5 do like a subscription rate or is it per its used? It's per

purchase. So, you buy that you buy that video. Might be 20 bucks, it might be

40 bucks. You have access to that track for like

multiple uses across lots of videos and stuff. You know, for for the use on

YouTube and whatnot. And same with audiojungle. And there's thousands

and thousands of children that are high-quality.

Yeah, there's musicians I had know. A lot of musicians who sit around all day in

their studios and just come up with these music beds that play for all

types of industrial... You need to introduce me. Yeah, I know. You know, I'm going to. There's a couple of in Orem. That's

awesome. Oh, yeah. The Orem is a town in Utah which is not far from here. So, I do

want to say that the reason I'm recommending something like pond5 or

audiojungle is you can find music tracks that don't have vocals. I mean,

imagine if we're trying to play these testimonies. And maybe that's obvious.

But in a lot of cases when I say put music in the background they don't think

about, "Oh, can you get music without vocals?" But it's just... It's background

music. And what this does, when you have this combination of these 3

things, you've got the visual of the B- rolls that enhance these testimonials.

Not only are they saying what it was like but then you see what it was like.

And you bring in music, it's an emotionally compelling video. I mean, you

watch it and it makes you want to be there. It wants you, it makes you want to

experience it. So, these 3 ingredients, they're not the only. This isn't the only

way to make a promo video. But it's a formula that I've used many many times.

I've created hundreds of these file videos. Both for events and for

speakers. Let me just talk about that because it's a different style. For

professional speakers or motivational speakers, you want footage of them

speaking on the stage and that can be main track. But it's really hard a lot of

times to... You don't just want a whole speech. I mean, let's say

you've got a 45-minute speech. And you want a 3-minute video. It's hard.

Maybe pick out a point or 2. But a lot of times, it's so easy to use stage

footage as B-roll and imagine if you had, you know, let's say you spoke at the

Delta... What's it called now? Energy Solutions. You spoke at a big arena. And

then you spoke here and now you're on stage at Health Center Theatre just

performing. And you can show a variety and not have to worry about what's he

saying here to make... Just sort of sizzle reel where you can... And then what

you're taking then as the main footage. The A-roll as it were, is the speaker

myself, for example, talking into the camera or interview style. I've done a

lot of interview style, yeah. Kind of the main track. And then all of that other

footage, just supports the fact that this is a legitimate professional, well

attended speaker. And then maybe now and then, you know, you let that volume come

up and you hear a little bit of the topic that he or she is speaking on. And

then it goes away and it fades to the music, yeah. You know, and if you let's say

you speak on TEDx and we happen to show 3 seconds of you on a stage with

this TEDx logo there. Or if you're speaking it, a well-known company like,

you know, he spoke in... Right, yeah. So, anyway, but those 3 ingredients

really make an emotionally compelling video. So, I have a challenge for you. I

challenge you to go and try this. Make a promo video with these 3 ingredients.

And I bet you'll be be surprised how good it turns out. Yeah, they're fairly...

It's a fairly simple concept and you might have even accidentally used one or

2 of them. But to put them all together, that's the ticket. The

B-roll is actually, that's the one that's pretty foreign. People don't even think

of using video clips without the audio. They just put music. Yeah, they'll switch back and

forth. A-huh. It'll instantly look that much more professional. Yeah. And then if you

watch this longer at the end of the video, make sure you subscribe because

you obviously liked it. Yeah. And we'll see you in the next video.

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