In any given city, a particular market becomes the cradle of its unique fashion sense. And,
that's what makes it the fashion capital of that city. We took a ride to these fashion
capitals to discover how India reinvents its fashion quotient.
This is India ka Fashion Capital Powered by Flipkart Fashion. And today our destination
is the torchbearer of ethnic fashion, 'Dilwalo ki Dilli'.
Delhi's been inhabited for centuries. The city is believed to be the site of Indraprastha,
the capital of the Pandavas. Through the ages, many empires and kingdoms also made Delhi
their capital. Each empire brought with it its own culture and an individual influence on
language, architecture, food, and fashion. India's capital Delhi has many little capitals.
So it has a food capital, a literary capital and a touristy capital but we are interested
in the dazzling, the colourful, totally overcrowded, chaotic, over the top fashion capital of Delhi.
Here you can find the best ethnic and Indian wear anywhere in the country.
Do you know the fashion capital of Delhi? Chandni Chowk.
Chandni Chowk runs through the middle of the city. It was built in 1650 by Shahjahan, designed
by his daughter. It has a square shaped pool in the centre on which moonlight used to reflect,
hence the name Chandni Chowk. This commercial hub still holds the legacy and charm of Old Dilli.
Chandni Chowk is a study in chaos. It's the height of Indian ethnic and traditional wear.
Most grooms don't even know that their sherwanis are inspired from that Mughal heritage.
Its speciality is the variety of the markets here and their Indian-ness in everything,
starting from authentic food, saris with chikan and zari work, extravagant bridal wear and some hardcore bargaining.
Delhi has always been the home of India's
prominent and most successful designers. So we thought, why don't we meet up with such
a personality. Rina Dhaka is one of the biggest names in
Indian fashion. She burst on to Indian fashion scene in the 1980's and has since popularised
Indian ethnic wear across the globe. She is bold, well informed, incredibly fun and has
a colourful history with Chandni Chowk. Ira - What do you think is the role of Delhi
in Indian ethnic fashion and fashion in general which spreads out all over the country.
Rina - So Delhi is a hub of manufacturing and of craft. A lot of designers actually
move from Mumbai to Delhi in the early 90s because we have access to a lot of industry
which is in fashion. So there are artisans who will be your factory workers…we have
ample of them. There are machine embroidery workers…we have ample of them. Then there
are digital printing techniques…we have enough. Then you have handcraft workers who
are from the Ghaziabad-UP belt. The tasslers, there are hordes of those. The export industry
is mostly centred between Delhi and Ludhiana. Ira - But your inspiration comes from where?
Rina – Streets! Chandni Chowk! Ira – Is it very messy, dirty? Does it need
to be restored? Is it… Rina – So you go there, I will give you
my sound advice on how to survive. Ira – To everybody
Rina - First of all, walk on your toes, very fast like a lizard. Concentrate like you are
in Bourne Identity. Rina – And you are going to weave through
these spaces between humans because that's… shoulder, shoulder, shoulder, shoulder…so
you gotta go sideways. Then be careful on this side. Somebody might be blowing their
nose and they have real power. And it comes out like an arrow. And you look your hand is wet.
And there are those rickshaw jams on odd days.
Ira – And then every day is like this. Any time of the year it's like this.
Rina – No, some days I don't go. They have told me now. I know this much now I think,
"Don't come on Mondays and Saturdays". Ira – Indian wear and ethnic wear from North
India is something that is really sought after and when you think of Delhi or you think of
North India…you think of people coming to shop here
Rina – Punjabi Ira – Yeah…for weddings. So, that culture
is very strong over here and do you think that will sustain?
Rina – I think the 'Great Big Fat Indian Punjabi Wedding' will survive and so will
the designer and so will the workmen and so will you because all of us are talking about it.
And somewhere there is a very good fortune or a karma being circulated because when a
person picks up an embroidered piece or even a wedding bridal piece, at least a good 10
to 20 workers have benefited from it that chain of things. There is no way that craft
can be done by one alone. Ira – And that all comes from Delhi!
Rina – Yeah, wherever you are providing incomes whether directly or indirectly, it
will be a good fortune thing. And I think the wedding should realise that. Ira – Wonderful.
As Rina said, ethnic fashion is here to stay
and it's heartwarming to know that those occasional, hand-embroidered clothes we buy, help workers
continue with their craft and raise their families. After this fascinating meeting,
I moved on to yet another fashion veteran! Varun Rana is an alumnus of National Institute
of Fashion Technology. Today he works as a features writer and has been a fashion writer
for publications like GQ India, Harper's Bazaar, Vogue, Elle, and Cosmopolitan, and
he has an interesting take on fashion today. Ira – What is your take on ethnic wear and
the difference between the ethnic wear now and when you first started off.
Varun – See ethnic wear is something you buy for an occasion. You don't buy it to wear every day.
Ira – Right.
Varun – There is an attitude of luxury attached to it because it is handcrafted.
Now in a mass-produced way what you get in a place like Chandni Chowk let's say. It is not
completely hand embroidered. There is some modern machinery going on which is then highlighted
using some Selma-Sitara, little bit of Mukaish.
Ira – Would the layperson know the difference?
Varun – Yes they do because the difference reflects in the price. Because in Chandni Chowk
there are things which are completely handcrafted and completely hand embroidered
and they are available.
Ira – So, they have both?
Varun - Yeah, next to the things which are semi or mixed embroidered as we call them
like ME and HE - Machine embroidered and hand embroidered. The second difference is the quality.
If you are machine embroidering something, you will choose a fabric which is more stable.
So you would rather choose polyester georgette rather than a silk georgette which is pure silk georgette.
Pure silk georgette you will only hand embroider, you will not send it under the machine.
Ira – But you are saying there is a market for both?
Varun – Yes, absolutely.
Ira – And both the shopkeepers who maybe there are actually doing their business simultaneously.
Varun – No. So they carry a range of things right because in Chandni Chowk you never know
who walks into your shop. That's the beauty of Chandni Chowk. Ira - What do you mean?
So the richest person can walk into a shop and say, "Ok, show me what you have".
Ira – How did these shopkeepers in Chandni Chowk know what to do with those high fashion outfits?
Varun – Do you remember the time in the 90s when a lot of Miss India's were winning
Miss World and Miss Universe and all of them were Ritu Kumar. That was the time when the
tree of life motif suddenly became very cool for lehenga embroidery.
Ira – Right…right
Varun – Now what is happening is an international pageant like Miss World or Miss Universe is
being aired on Doordarshan. And these Chandni Chowk shopkeepers are sitting in their beautiful
courtyard homes in Old Delhi with their wives and children. And they are seeing Ms Yukta
Mukhi winning Miss Universe or Priyanka Chopra winning Miss World in that beautiful zardosi
outfit. I still remember the green bustier with the red thing and the trail at the back…the
orange trail. And they are like, "Well, we can do this work too but its design is
different". Let me try and replicate that. Okay, Priyanka Chopra is doing bustier with
a this thing…let me now see how I can translate it into a salwar suit. So it's pure old
fashion ingenuity and necessity as the mother of invention. These are hardy folk. They have
been in Chandni Chowk since…some of the families have been there since the 16th century.
So can you imagine they have seen invasions, they have seen bloodshed, they have seen empires
rise and fall. And they have kept going. They have survived. And they survived because they
have kept abreast of what we think are now trends but they think it's necessary innovation.
Ira – How much of that has to do with Bollywood?
Varun – The Bollywood influence is staggering. The influence is not just a stylistic influence,
it's also a very cultural and a very real economic influence. It makes businesses grow.
This meeting was an eye opener as far as ethnic wear is concerned. From the lavish bridal
lehnga to an affordable salwar-kameez, there is so much that goes into it. Families here
in Chandani Chowk sure know their stuff! I am so looking forward to chit-chatting with
these people that make Chandi Chowk what it is.
Ira - How long have you been working here?
Shop owner – Almost 20 years.
Shop owner – I have been here for about 20 years. It's been 20-25 years.
It's been 35 years
Ira – Tell me something about Chandni Chowk that no one else knows.
Shopper – For the masses for affordable ethnic wear, this is the best place.
Ira – How strong is the influence of Bollywood?
Shop owner – Since Anushka Sharma has worn that lehenga, it is still tending. There is
one 15,000 and also for 80,000. There's also a copy made from Surat.
Ira – What are you looking for?
Passerby – For lehenga and ethnic wear.
Ira – What are you shopping for today?
Passerby – I have come from Nagpur to shop salwar, kurti and ghagra for my wife.
This is really good. There is a big shop here, and I have been finding some really good things.
Shop owner - This is a bridal lehenga, and it's called 'Band Baaja Baaraat'.
Ira – It's called 'Band Baaja Baaraat'!
Shop owner – It's the best option for brides, and it's made on a micro.
Anushka Sharma wore this lehenga.
Ira – So, Anushka Sharma is your favourite!
Shop owner – I've made this lehenga and it has sold a lot.
Ira – So, what movie did she wear this lehenga in? Shop owner - Not in a movie but at her wedding.
Ira - She wore it at her wedding! You copied her wedding lehenga!
Shop owner – Yes Ira – Wow!
Ira – If you had to choose a fashion capital in Delhi then which are would you choose?
Shopper – I really loved Chandni Chowk because even the most common men can afford
clothes from here in an effort to make themselves beautiful.
Flipkart is India's fashion capital because they combine the best of Delhi's fashion
capital with the convenience of online shopping. So what has Flipkart learned from Chandni
Chowk and how does it do it even better? To tell us this we caught up with Nishant Gupta,
Karthikeya Bhandari and Sharon Pais.
Nishant – So I actually happen to come from Chandni Chowk which is the fashion capital
of ethnic fashion. All my life I have actually seen everybody coming to Chandni Chowk for
their ethnic fashion needs. Be it festive seasons, be it weddings, be it anything under
the sun. And we at Flipkart have been using that knowledge to get more and more sellers,
so we have hundreds and thousands of sellers which sell a variety of products in men and
women ethnic fashion to make it available to our customers.
Kartikeya – At Flipkart, we have just signed both Ranbir and Shraddha because we acknowledge
the importance celebrities play when it comes to fashion. Now what we have done with them
is we haven't just used them for traditional TVC but we actually seen them manifest across
multiple different touch points. Be it on social. Be it on digital. We have leveraged
a lot of visuals and sort of callouts on our own media channels as well so like the Flipkart.com
and the app. And we are also fully aware of the fact at Flipkart that when people look
for trends, they search a lot by celebrity names. So beyond Ranbir and Shraddha, there
is a lot of stuff that we have done with Filmfare and GQ, just to be on top of the latest trends
game clearly because celebrities are that important when it comes to fashion.
Sharon – India loves ethnic wear and we are the largest store offline, online, chain
of stores put together…we are still the largest ethnic store in the country.
Last year we launched our very own private label called Divastri. We are very proud of it because
a lot of people are loving it. It operates across different portfolios like saris, lehenga cholis, etc.
And the thought behind the brand was that we want to give celebrity fashion
that the Indian woman loves and aspires to have in her wardrobe. So far so good.
People are loving the brand. The reviews, ratings, etc are wonderful and we hope to make India
enjoy the brand and love the brand as much as much as we do with the selection that we give.
So that's it for our adventure in Dilli. I'm Ira Dubey and I hope you come back for
the next leg of my journey where I go to the fashion capital of the city of joy - Kolkata
where we look at how they are leading the way in affordable fashion. I'll see you there.
For more infomation >> India ka Fashion Capital – Powered by Flipkart Fashion | Ep 2 - Duration: 13:51.-------------------------------------------
বৌদি এক্সপ্রেস | Saree Photoshoot Videos | Saree Fashion Bangla Angle Beauty - Duration: 4:06.
saree photoshoot poses
Saree Fashion Bangla Angle Beauty
sari photoshoot
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👑Fashion Famous! (in roblox!) - Duration: 22:13.
welcome back to my channel!
we playing Fashion Famous!
I just join this game
it said Crazy Tea Party
let's start!
see who win
is it broke?
I will be Hastsune Miku
I try my best
hair
I forget that I have VIP
that it
thank god that I not go first
I think I am next
not me
third place, I accept!
oh it fix
hi
three!
I not like this hair
I try my best
I forget rate
sorry
people don't say hi to YT. lol
I always forget rate
I missed what the theme??
I cant believe it, I went to boy clothes
I am bad
she is good
I put three rate because she is cute
not me!
not me!
thank you!
she is cute
oh, I am fourth
It is my fav number is four!
Thank you for thanking my new video
make sure subs if you are new!
Thumbs up to this video if you likes!
see you next video
Love y'all bye
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Do Kate Middleton and Meghan Markle have to follow same fashion rules Princess Diana did? - Duration: 3:43.
A letter typed from Anne Beckwith-Smith - Diana's lady-in-waiting - sent to designer Elizabeth Emanuel shows the strict fashion rules Diana had to follow during her working royal life
Before her Gulf Tour of 1986, Diana had to plan exactly what she would wear during the visit, including the length of hemlines, long sleeves and full skirts
The letter reads: "Certain special requirements concerning dress need to be observed and I am writing to ask if it would be possible to submit to The Princess of Wales a few sketches for day and evening wear from which Her Royal Highness could select items for this tour
"Their Royal Highnesses will be visiting Oman, Qatar, Bahrain and Saudi Arabia…in all cases modesty is the order of the day
" A variety of sketches have come to light of Diana's potential evening and daywear she wore during the trip
The sketches include a black and white evening gown, a red collared day dress and there was also a design of a traditional burka within the designs
Diana chose lower hemlines and kept her arms and shoulder covered. After marrying into the Royal Family, the Duchess of Cambridge and Duchess of Sussex also observe certain protocol at public engagements
Meghan and Kate have been seen wearing nude tights with certain dresses and skirts
It's understood the Queen prefers female members of the Royal Family to keep their legs covered
Colourful nail polish is also avoided, instead royals must opt for nude, pale pinks or clear polishes on their nails
The Queen has worn the same nail polish shade since 1989 - Essie's Ballet Slippers
Royals must always have an all-black outfit on hand in case of an unexpected death
This became a rule after Queen Elizabeth had to rush back from Kenya in 1952 after her father, King George VI died
Royal women also avoid short skirts, usually making sure hemlines sit around the knees or below them
Female members of the Royal Family also seek to protect their modesty. Princess Diana was known to cover up her cleavage using a clutch bag when she stepped out of a car
The Queen is said to dislike female royals wearing wedges, however Kate has been known to wear them when the Queen is not present
A royal source told Vanity Fair: "The Queen isn't a fan of wedges shoes. She really doesn't like them and it's well known among the women in the family
" Meghan and Kate also wear hats for formal events, but no headwear is to be worn after 6pm other than a tiara
Female royals should not take off their coats in public, the reason for this is that taking off a coat is seen an unladylike action and not fitting for a duchess of princess
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Fashion Nova TRY-ON HAUL - Duration: 7:29.
For more infomation >> Fashion Nova TRY-ON HAUL - Duration: 7:29. -------------------------------------------
Zu diesem Fashion-Vorbild blickt Topmodel Heidi Klum auf - Duration: 2:38.
For more infomation >> Zu diesem Fashion-Vorbild blickt Topmodel Heidi Klum auf - Duration: 2:38. -------------------------------------------
Move over models, robots will take to the runway at London Fashion Week - Duration: 2:28.
Move over models, robots will take to the runway at London Fashion Week
Move over models, robots will take to the runway at London Fashion Week.
Could robots be the supermodels of the future? Robotics company OhmniLabs has teamed up with two fashion houses to test out the concept in the run up to London Fashion Week Festival this September.
The Silicon Valley-based business has been working with clothing label Honee to create telepresence robotic models for a runway show that will form part of an event by House of iKons, which focuses on shining the spotlight on emerging designers.
The machines will take to the catwalk for the first time in the event's history, walking alongside human models.
"My show with the House of iKons this September is named 'ÁI', in reference to Artificial Intelligence and also the play on the Vietnamese word ÁI for love and the Chinese phonetic AI for love as well," explained fashion designer Honee in a statement.
"We're in the world of AI and loving it.
I use fashion as the language to express the skins we are in.
In my upcoming show, it's not about the future of robots, of a world unknown, but of the presence, the now." "Our partnership with Honee and the House of iKons shows how robotics and the fashion world can creatively work together, similar to Kambria, our open innovation platform that lets people build inventive products," added Thuc Vu, co-founder and CEO of OhmniLabs and Kambria.
The robots, which will be dressed in "one of a kind creations," will take to the catwalk on September 15 and 16 at the Millennium Gloucester London Hotel.
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