Auto news on Youtube Aug 28 2018

Hi, I'm Bruce Clay, and this is the Ask Us Anything Series. After discovering that

each link on my page dilutes my PageRank transfer, I am starting to re-evaluate how

my footer and header navigation bar is set up. At the moment, my header and

footer nav amount to over 50 links each on each page. That is not including other

links in the body. How many links is too many on a single page? Well, I don't think

there's an upper limit. At one point, Google said try not to have more than

100 links on a page. I think that was because it's easier to put up a 100 link

limit than to explain how PageRank really works. In our particular case, we

try to minimize the number of destinations on any one given page. We

also believe that if you have too many links, many of them are probably to

grandchildren, not to your children, and that many of them don't convert. If

there's a reason to have a link, go ahead and link to it. You don't want to

dilute your PageRank transfer any more than you need to and you certainly do

not want to end up giving your important PageRank to pages that don't make money

for you. So, minimize them whenever you can, link only to the pages that matter.

Now, you are correct, the navigation is only part of your web page and in many

cases we see sites where the drop-down navigation is just every single possible

thing that they sell. They think that it's a usability issue to make it easy

for people to get the pages that don't make money for you. Well, it is, it's a

usability thing, but it doesn't make money for you and I think that the

reason you have an e-commerce site is typically to make money. Our view is you

minimize the navigation when you go to that

sub-page, then you can link to your children, make it a clear hierarchy. The footer

links - you could use them to balance out your linking, but there's many things in

your footer that you don't perhaps really want to give PageRank to, so pay

attention, don't link arbitrarily to things in the footer, link within the

body. The most important link in the body, by the way, is your breadcrumb. I know

you're going to find that interesting but your breadcrumb is your hierarchy

and Google relies on that to understand what is going on. One more comment, if you

link to a sitemap, an HTML sitemap, Google uses the entries in the sitemap to

identify what you believe are your more important pages and that sitemap is

almost as important as your main navigation in identifying to the search

engine what your important pages really are. Hope that helps.

Google recommends having less than 100 links on each page, but this seems to be an arbitrary number in our opinion.

Try to link within the body of the page and the most important link is the breadcrumb.

We recommend you minimize the amount of links and navigation and create a clear hierarchy on your site.