Auto news on Youtube Aug 21 2018

Hi Nancy Mayer here so now we're going to deep dive into the five strategic areas

we're actually on day six and the first one we're going to look at is marketing

well what is marketing marketing is getting your message out there and

generating leads when you think about marketing your brand is very important

because it's a kind of part of your company promise but the biggest thing is

where are you going to find your clients and what are you going to say to them

and I want to talk a little bit about both offline and online. So offline is

your typical advertising but it could also be speaking speaking as an awesome

way to generate leads and to get your message out there and to get in front of

your right audience and I guess the biggest one these days is online that

digital marketing online has just become so complex and time consuming but very

very effective and that's when you're going to start thinking about what is

your message where are you going to put it and how are you going to capture

those leads so capturing the leads and having an opt-in is going to be

something that's going to be very important in your marketing mix