I'm Lauren the senior textile designer and portrait illustrator behind the
brand Lauren Lesley Studio. I've been a designer for over 10 years and has
signed textiles sold by Anthropologie, Target, and some of my designs have
received over 20,000 likes on West Elm's Instagram which is really exciting! in
this video I'm going to explain what does a textile designer actually do and
I'll go into detail about the six key job responsibilities of a textile
designer make sure to watch the whole video because I have a little surprise
goodie for you at the end like it leave a comment and of course subscribe to my
channel please alright let's get started so textile designers basically have six
job responsibilities and the first one is print and pattern so textile
designers are expected to be talented print and pattern designers they should
know how to create repeats in Photoshop and illustrator although not every
textile product requires are repeat it's still something you should know how to
do in just in case it comes up or there's a new product that you need to
design a repeat for textile designers draw new motifs create multiple
colorways of existing designs and arrange layouts in the CAD to come up
with the best composition for that product you should be comfortable
presenting your designs and receiving feedback for improvements so
responsibility number two is creating color palettes so Pantone is the
universal color language for all designers and they all have different
color systems for different material applications so for example textile
designers typically use Pantone chips in paper cotton or polyester but a graphic
designer may just use the standard PMS color
oftentimes the factory will die custom fibers to the Pantone chips that you
selected for your palette so it takes a lot of time and energy for the factory
to custom dye yarn and fibers so it's better to work with a limited color
palette of I would say about 20 to 30 colors at the most and this way the
factory can bulk dye the yarn and it won't go to waste
because they know that you're going to be sticking to this range of colors and
from there they'll send you yarn poms to work with as you're designing your
collection of textiles so sometimes the little paper chips in Pantone are hard
to compare to fabric so that's why the yarn the factory will send you yarn poms
in the material that you're actually requesting wool tends to dull down
colors a bit whereas something like silk may make the colors more vibrant or
viscose responsibility number three is product development so on top of color
and design textile designers are sometimes expected to bring their
construction and fiber knowledge into play so when you're designing the
product that you're working on can you apply a different type of weave to your
product or can you add fringe or tassels and give it a little jazz is it possible
to create a high-low effect or add some texture so sometimes companies will keep
separate departments for design and product development but in my experience
as a textile designer it's always been more of a combined role so the 4th
responsibilities is custom versus line projects so textile designers will often
be expected to juggle custom projects with line projects and custom projects
basically just means that you'll be working with either a private label
client such as a retailer like Pottery Barn or I don't know the gap or or a
custom project could mean that you're working with a license or someone like
or luckily or a very well known design brand and you will be responsible
for bringing their artwork and vision to life
in the textile products that you specifically work on so line projects
are collections of textiles developed for the company's brand so any client
can shop line products that basically means that you're creating a collection
of products for market you're bringing those products to market and then any
buyer any customer can shop your mainline and then just kind of pick
those and order it and then it's off the shelf it's exclusive to them so this is
where your creativity and ideas have a chance to be made into samples and
potentially bought by a retailer or even an e-commerce site sometimes they're
exclusive sometimes they're not it really just depends on the company so an
e-commerce site such as Wayfair for example is not probably going to have
exclusivity to a line product but if it was a retailer like Pottery Barn they
probably would so responsibility number five as a textile designer is market
week so textile designers are usually heavily involved in both setup and the
actual market which means you could be spending a week or more away from home
set up involves styling display areas and arranging products around the
showroom for a beautiful presentation so during the actual market textile
designers may be expected to interact with customers and assist sales reps
with product info and explaining design and technical details so sales reps are
really great at you know understanding the pricing and the mo cues and really
the sales side of the product but when a buyer comes to market they want to know
the full picture so it's great for a designer to kind of be the wingman for
the sales rep and explain all of the design and product information they will
learn it but especially if it's a brand new product and they don't have the
history of three months of working on it like you have they might be a little bit
rusty whereas you're gonna really be able to go into detail explaining that
product so responsibility number six is trend research so trend research is a
big part of any textile designers job competitive research can be can start at
a market when you're there by walking the show and seeing what competitors are
showing in their trend displays so further trend research is done online by
pouring over sites like Pinterest design blogs and trend websites like WGSN trend
shopping involves compiling a list of high trend boutiques and stores to visit
from which you can get a good idea of what's new in the marketplace so there
you can go around to different you know boutiques in town some places that are
really again high trend and snap some photos with your cell phone now this
doesn't mean that you're snapping photos with your cell phone to copy anything
it's more to get a general idea of what color palettes and design styles are
really hot and selling in the marketplace so your employer may also
even trend you to send you to trend shows like Mesa knob giant
Perez to be ahead of the curve for trend analysis so that is it guys that's the
main primary six responsibilities of a textile designer so if you have any
further questions or comments please leave me a comment down below and I will
be sure to answer any of your questions and if you just like this video leave me
a heart emoji or something cute like that. it would make my day! Or if you have
any other suggestions of new videos that you want to see definitely leave me a
comment down below so to get notified after you subscribe to my channel of
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notify you every time I come out with a new video and don't worry guys I'm not
coming out with a new video every day it's more like once a week at the very
most even more like once a month sometimes
depending on what's going on so to check out my website go to LaurenLesley.com
you can find all of my design work there illustration and textile work I'll be
sure to follow me on instagram @LaurenLesleyStudio. Join our facebook group
it's called the Design Tribe Lauren Lesley.. and thank you so much guys for
watching. be sure to like the video subscribe and i'll see you in the next
video. Bye guys!
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